There’s no denying that a first impression – and every other touch point thereafter - gives you as a business owner the opportunity to turn-on or turn-off your potential customer. The way people see you will set the tone for how they will relate to your business going forward.  At times, those perceptions can be nearly impossible to reverse or undo. So you’ll want to always be strategic in how you approach your audience with your marketing message.

With each new connection, you may already ask yourself, “Will this person be a one-time customer or an ongoing patron?” If your intention is to build your business with customers that stay, you’ll need to have them at “Hello.” That means making a lasting initial impression that creates the backdrop for every other interaction and transaction in the future.

Using high-impact mobile text messaging and multi-channel marketing campaigns, you can make a powerful first impression that increases brand awareness, word-of-mouth marketing and ongoing sales conversions. Here are a few ways you can surely create that initial bond with your customer and keep them coming back.

Give Your Audience a Great Experience

Whether you are getting people to opt-in to receive your SMS text messages or you are sending out an extreme mobile coupon offer, be sure to deliver a great experience from start to finish.  For example, if you create a QR Code on a brochure, T-shirt or poster, you’ll want to make sure that it can be scanned by a variety of smart phones and mobile devices. You’ll also want to be sure that whatever link that you send them to actually works.

Engage in Conversation to Really Connect

Each time a prospective customer chooses to connect with you by texting a mobile keyword like Trumpia to a short code like 69302, you’ll want to be sure to use this transaction as an opportunity to engage with him or her.  This is an easy thing to do using tools like Trumpia’s Shuffle Responder, which allows you to create a set of pre-programmed auto responses to ensure that no one person gets the same message twice. In other words, if a person texts your mobile keyword more than once, they get a different message back each time.  Two-way SMS text messaging will also allow them to respond to your initial SMS marketing message so they can provide you with instant feedback and keep the conversation going with your business. These are just a few of the ways technology can help boost your rate of customer engagement.

Preference Is Everything

Be respectful of your customers’ communication preferences and you’ll be more likely to build credibility for your company and get people to come back to you. Sending out your campaign via SMS text, Instant Message, email, voice broadcast and social media messaging, you’ll give your audience the opportunity to select how and when they access your messages.

Be Everywhere

If you are able to collect contact information for current and prospective customers across a variety of channels, you'll be able to send out complementary messages that will help you build better rapport with your audience. As a result, you'll be able to more effectively court potential customers who will quickly get to know your business and what it has to offer.

Building and sustaining profitable customer relationships is a never ending job. Thankfully, when you get people to say yes to your business the first time around, you’ll be half-way there.  Using tools like Trumpia’s mobile text marketing and multi-channel marketing solutions, you’ll be able to gain a competitive edge in perpetually winning over your customers.