Facebook is one of the best channels to promote your business. Sometimes people you wish to reach are completely new to your business. If you own an email list or database how will you reach your potential customer? Facebook advertising has made it possible to get more emails by reaching out to people in the Facebook news feed.
Placing a tab on your page:
The first impression is the best impression is one of the sayings that apply to Facebook pages. You need to have a tab created for your eBook giving your fans an idea of who you are as a business and what you have for your customers. These are tabs that generally appear below the Facebook cover page and fans could expand by clicking. They allow users to navigate the Facebook page discovering content that it has for them to offer.
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Making sure it looks great on mobile:
More than half a billion individuals these days access Facebook solely from their phones. Make sure that the email you are promoting would continue to look great on any device choosing by an email template that is designed with mobile in mind. Once you find the right business template for your marketing campaign do make sure that the design of your email continues to follow these best five practices.
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Enabling the follow button:
The follow button here will allow anyone to follow public updates. If you want your fans to go ahead and follow you they would just have to visit your profile and click on the follow button. When someone sends you a Facebook request they would automatically follow the public updates even if you have not accepted their request. Facebook generally has a limit of 5,000 friends but you can have unlimited followers and hence enabling the follow button allows more and more people to connect with you.
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Increasing page likes:
This is a layup. Once you have your email list and Facebook says its ready this should be the very first thing you need to do. A few years before we had all been stressing over which interests, ages, countries and the other targeting options you need to use when targeting your ideal customers. This one is easy, and when you know you already have people on your email list that expressed interest in what your business is doing, you just need to make sure that you get as many of them as possible to like your page.
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Using Facebook videos:
Most marketers generally neglect this major aspect of Facebook marketing, forgetting the fact that this is one of the best ways of driving business. Facebook has introduced short business videos ads that play for 15 seconds and includes an auto replay feature. Such business or product videos are one of the best ways for businesses to create direct sales.
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What do you think? We would love to hear from you. Have your questions posted in the comments section below.
Author Bio:
Jenni is a VP of sales and marketing from Ampliz who focused on small business solutions. Her recent article is about promoting emails on facebook which help entrepreneurs to manage their sales and marketing. She writes more about data hygiene software.
