The saying goes that hindsight is 20/20 so that we realize truths only after the fact. This time around, however, our blog was right on the money.

Back two months ago, we predicted that audible text messaging, which offers voice-activated texting, would be the next big breakthrough in in-car technology. BMW must’ve been thinking along the same lines, because it just announced that it will be integrating Nuance’s Dragon Drive! messaging service into its new ConnectedDrive on-board navigation and connectivity system.

The service enables BMW drivers to safely listen to and dictate emails and text messages instead of typing them out by hand. This cutting-edge technology will first appear this month in the 2012 BMW 7 Series and in the BMW 3 Series later this year.

Like we said before, audible texting can open up a variety of possibilities for online and local marketing. One of the most compelling of which is that with the car’s ability to read text messages aloud, they virtually become “radio commercials”. Coupled with integrated navigation, the driver could be directly routed to the business location you provide in your message.

Mobile text’s greatest strength lies in its simplicity and flexibility, which lend itself an almost limitless range of applications, from mobile voting to whole-audience conversations on a large-screen display. Login to your Trumpia account to see what else you can do with text messaging.

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