Mobile Apps let Coffee Shops Espress-o Themselves

More than other types of businesses, coffee shops thrive on return customers since their offerings bring in less revenue per item. Out of necessity and popularity, hospitality establishments are digitizing their systems to facilitate automatic operations and eliminate tedious tasks. Smaller shops can also find avenues in to optimize current operations to increase traffic and ROI.

Cafe frequenters are familiar with loyalty rewards programs, which are traditionally implemented using a stamp or punch card. However, times are changing and the digital movement is taking every industry by storm. How is your coffee shop adjusting operations and maximizing relevancy with patrons today?

We’ve got two words for you and your business: Mobile App.

Mobile Apps equip small businesses with an affordable avenue of engaging customers in a relevant way while gaining insight on their behavior and activity. We’ve outlined a few ways a Mobile App loyalty program can enhance customer experience and provide value in ways traditional loyalty cards couldn’t before.

Convenience

A stamp card can easily get lost in the crowd of same-sized cards in one’s wallet. It needs to be searched for. A Mobile App can easily be organized and found at the right time. No more digging around the wallet and holding up the line to locate that piece of paper.

For you, this means the convenience and peace of mind that customers can’t falsify points on their “cards”. Since the loyalty program is digitized, you will have full control of your marketing.

Connection

A card nestled within your wallet sits there quietly until the next time its owner finds him or herself back at your coffee shop. Not so with a Mobile App! With push notifications and in-app announcements, it goes beyond a typical loyalty program. You can reach out to your patrons, incentivizing them to visit again for a drink or food item special, or even live music events hosted by your shop. Bet your paper card can’t beat that.

Calculable

A traditional loyalty card serves one purpose: keep track of points so customers are incentivized to return and redeem points when they’ve earned enough. Although it provides value to the customer, what about you? With a Mobile App loyalty program, you can gain deeper insight in your customers’ habits. The number of customers enrolled in your loyalty program no longer has to be a vague estimation. With Mobile Apps, loyal customers’ activity will be trackable! This means you can reward those who have been active and show you are aware of their support. Or, you can reach out with a coupon to those who haven’t stepped foot in the past 2 months.

Get Started with a Mobile App for your Cafe

With today’s technology, coffee shops can implement loyalty programs in their own unique way, providing value to customers while benefitting from it at the same time. When used in the right way, a Mobile App can really bring a loyalty program to life for a coffee shop. Remember, nothing gets more attention than mobile devices on a daily basis; why not make align your loyalty program with today’s consumer?