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Create a Targeted Audience with Keyword Capture

Posted by Trumpia on Jun 14, 2012

Text message marketing can be such a simple thing - a person sends a text message with a particular mobile keyword and gets an automated response back. During this exchange, the person gets useful information, a mobile coupon, or some other incentive, and the organization behind the keyword gets a golden piece of marketing information: the person’s phone number - and that’s it. How about everything else?

Now, with Mobile Keyword Capture, you can capture much more. For starters, you’ll be able to automatically add the person’s first and last name, email address, and instant-messaging IDs to your database. You can then use this valuable information to launch a targeted marketing campaign aimed at a specific part of your audience! Or take it a step further to send personalized messages made just for a particular customer.

If you want to learn more about how it works and how you can use it for your organization, join us for one of our upcoming webinars, starting June 26! But they end July 10, and spots are limited, so sign up soon!

Topics: SMS Marketing

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