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Five Quick Facts about Social Media and Online Marketing

Posted by Trumpia on Oct 27, 2014

Social media and online marketing are hot, because it seems like that's where everyone is. You, me, our friends, family, grandparents, and even our pets

Business 2 Community recently collected over a hundred insightful findings from various experts on this growing part of marketing. Here are a couple that made it to our shortlist of interesting stats:

  • Know thy customer. Although most marketers think that what consumers want out of B2C social media is insight to guide their purchases (59%) or customer service (58%), the truth is very different. What consumers actually want are deals and promotions (83%) and rewards programs (70%).
  • Feed your blog. Just by posting 1-2 times per month, companies have generated up to 70% more leads than those that don’t.
  • Build it and they will come. Inbound marketing channels, like social media, blogs, and SEO, cost on average 62% less than outbound-generated leads.
  • Facebook is king. Here’s a startling stat: Facebook accounts for 1 of every 5 page views on the entire Internet. Enough said.
  • Hashtag it! The most popular marketing tactic on Twitter is to tie hashtags to specific marketing campaigns.

To get your social media campaign off the ground, call Trumpia: 888.326.6650 

Topics: Multi-Channel Marketing

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