Social media and online marketing are hot, because it seems like that's where everyone is. You, me, our friends, family, grandparents, and even our pets.
Business 2 Community recently collected over a hundred insightful findings from various experts on this growing part of marketing. Here are a couple that made it to our shortlist of interesting stats:
- Know thy customer. Although most marketers think that what consumers want out of B2C social media is insight to guide their purchases (59%) or customer service (58%), the truth is very different. What consumers actually want are deals and promotions (83%) and rewards programs (70%).
- Feed your blog. Just by posting 1-2 times per month, companies have generated up to 70% more leads than those that don’t.
- Build it and they will come. Inbound marketing channels, like social media, blogs, and SEO, cost on average 62% less than outbound-generated leads.
- Facebook is king. Here’s a startling stat: Facebook accounts for 1 of every 5 page views on the entire Internet. Enough said.
- Hashtag it! The most popular marketing tactic on Twitter is to tie hashtags to specific marketing campaigns.
To get your social media campaign off the ground, call Trumpia: 888.326.6650