Time is money, and every minute spent on tedious marketing tasks is a minute you could spend elsewhere. But without these tasks, marketing campaigns can fall flat and unsuccessful. Fortunately, Trumpia offers marketing automation technologies that carry out these day to day chores for you. Here are 5 tasks that you could start having automated for you today!
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Smart Filters
Smart filters let you make each message and offer you send more relevant to their specific recipient, raising customer satisfaction levels and response rates. The first step is to collect customer data (birthdays, interests, and personal characteristics, etc…), for which we offer a bevy of tools (ie: OSPs and mobile keyword data capture) to help you accomplish this. And to be clear, we don’t limit what data you can collect. Our tools let you create custom questions, and our software automatically captures and organizes the answers for you. Once you’ve collected the necessary data, you can sort your subscribers into separate distribution groups based on any category you choose. For example, a sports bar in New York could learn which local team their customers root for, and then send an invite to a Yankee’s event to only their baseball fans.
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Dynamic Targets
Dynamic targets are essentially the lists you generate when you use smart filters. Dynamic targets however automatically self-update in real time whenever a) a subscriber changes their information, b) a subscriber opts-out, or c) a new subscriber opts-in and gives data that corresponds with the list. This way, you’re not left spending countless hours, having to update your lists manually.
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Auto Campaigns
For higher level tasks, you can set our software on autopilot, sending messages and offers even while you’re asleep. Auto campaigns work by having you set a condition and the action it triggers. For example, the same NY sports bar from above could have a coupon for ½ off any appetizer automatically sent to anyone who opens an event invite from them.
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Report Manager
Accurate analytics are the foundation to continued success for your marketing campaigns. They let you know what went right and what went wrong, and how you can improve campaigns in the future. Our software automatically collects and reports your analytics for you, saving you the time required to do so manually. Get up to the second numbers on how many people have opted into your programs, downloaded your app, or redeemed a coupon.
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Campaign Manager
So far, we’ve gone through four tasks made automatic by our software. But time may still not be on your side. and some extra help would be beyond appreciated. For these cases, we offer campaign management. Our Campaign Management service pairs you with one of our very own trained marketing professionals to run your campaigns for you at a fraction of the cost it would take to hire a marketing specialist. They do everything you want from creating your keywords and sending your coupons and messages, to coming up with inventive campaigns that guarantee will bring in more subscribers. To learn more about our campaign management service click here.
