Text-based coupons are growing in popularity—and for good reason. Online shopping has turned to new horizons, offering incredibly intuitive benefits to consumers. Now, shoppers are relying on mobile and tablet devices to save big on annual deals, one-time offers and location-based giveaways.

Mobile marketers are shifting to mobile coupons to generate revenue, increase consumer retention and offer unprecedented deals. Thanks to incredible mobile automation technology, mobile coupons can now be sent to the right customer in the right place, and at the right time.

Increased Redemption Rates

Image credit: qr2coupon.net

Consumers value mobile coupons over paper coupons. In fact, reveals this Trueship.com study, mobile coupons maintain:

• A 14 percent higher open rate in texts.
  
  
• A unique click generation increase of 34 percent when compared to regular texts.
  
  
• A 27-percent transaction completion rate.
  
  
• A 48-percent increase in revenue per linked mobile email sent.
  
  

Taking advantage of digital coupons will outfit your mobile marketing strategy for success. Because consumers want to receive text-based coupons, it’s no surprise approximately 70 percent of consumers state they want such offers for their most-purchased goods and services. Immediate offers are preferred by customers, recreating the way smartphone users send, receive and navigate their text message applications.

Money Made is Money Saved

Image credit: qr2coupon.net

In the world of mobile offers, text coupons are a top-tier revenue-builder. If you’re making digital offers, rather than paper-based ones, you’re reducing material costs. This benefit saves your business time, money and labor. It also gives you wiggle room when devising discount rates for current and future mobile consumers seeking great offers.

In 2016, eMarketer reports, the mobile coupon audience is expected to post double-digit growth rates Additionally, digital channels accessed by mobile consumers redeeming digital coupons further increase revenue by decreasing outreach costs. Because mobile coupons already drive consumers into emails, onto social media pages and into e-commerce stores, they offer a multi-level solution to high-cost problems commonly faced by mobile marketers.

Check out Burger King's mobile coupon deal below:

Image credit: https://www.behance.net/gallery/3855453/Burger-King-Mobile-Coupons

Time Your Coupon Messages

Understandably, consumers want offers on their terms. While some mobile coupon databases shoot out offers directly from retailers, others are fine-tuned to benefit timely bargain-seekers. Your modern SMS and MMS coupon sender is perfectly honed to send mobile updates, offer up-to-the-minute deals and offer subscriptions to a mobile coupon aggregator.

By timing your mobile coupon messages, you ensure a capitalization on the biggest coupon-hungry consumer segment. Mobile Marketing Watch has revealed an astounding 65 percent redemption rate by consumers within five minutes.

See how easy it is to setup timed coupon messages with Trumpia:

Stay Relevant

While timing is important, relevancy holds the golden key to the consumer’s heart. Consumers don’t expect run-of-the-mill offers anymore. They want highly relevant offers, item-specific discounts and deals for the purchases they make most.

An intuitive mobile coupon sender prioritizes consumer behavior over sheer numbers, so you’re always playing on the buyer’s need for relevancy. Your automated SMS and MMS platform utilizes in-depth data to procure intelligent approaches to coupon send-outs. Gone are the days of coupon spamming. Now, you can create custom-tailored platforms able to create buyer-specific value.

Implement MMS and Ads for More Value

MMS marketing garners a lot of consumer attraction, as do mobile advertisements. Mobile owners are reworking their appreciation for media-based texts, and for several reasons. Media-based texts can be saved, and they can be shared. Currently, 59 percent of consumers state their opinion of a retailer would be increased if the retailer were to create savable coupons, reports BizReport. Additionally, over half of consumers state they’re willing to click mobile-based advertisements resulting in coupon procurement.

Increase Value with Better Deals

Again, the name of the game is “value.” Consumers value instant redemptions over paper-based coupons. It won’t be long before text-based coupons outpace their paper counterparts altogether.

For the consumer, time is money. They’re willing to adopt new technology when offered speed-of-redemption, and they’re intend upon boosting their purchase’s overall quality. By targeting the consumer’s favorite products, a marketer behind the wheel of a text-based coupon campaign can enhance the buyer’s perceived value.

Mobile Marketing Watch additionally reports that 26 percent of mobile users increase their overall basket sizes when using them. Highly personalized coupons motivate 39 percent of mobile consumers to spend more, and as high as 60 percent of consumers state they’d adopt mobile payments if coupons were offered.

High Campaign Variety

Every industry is different, and every mobile audience vies for different benefits. Fortunately, your automated mobile marketing platform can increase offer variety. Many different ways exist to shop and save, and your services needn’t be limited to a single approach.

Mobile Commerce Daily has recorded several high-profile brands who’ve kicked off 2015 with astounding mobile-centric campaigns. Particularly, Dunkin’ Donuts excelled in creating astounding offer while overflowing competition. Its mobile gift card distribution strategy granted it incredible maneuverability against Starbucks while featuring benefits through its DD Perks app, attached to a solid SMS campaign.

Kmart, too, adopted a coupon-heavy strategy in 2015. It fueled holidays sales with a revamped mobile coupon strategy. Its Free Friday Fix tool delivered text-based mobile coupons every Friday for in-store redemption. Powered by time-triggered responses, Kmart’s strategy is an excellent example of mobile automation’s finest offers.

Deliver SMS and MMS Coupons with Trumpia

Trumpia’s astounding SMS and MMS coupon platform uses an enhanced software system to assure perfect offers, perfect timing and perfect delivery. If you’re intend on going green, take advantage of Trumpia’s cost-reducing approach to SMS outreach and cost-saving offers.

With Trumpia, you don’t need overly complicated POS system integration. Simply craft your strategy around your consumer base’s behavior and get ready for browser-based redemption. Customers phones, too, can be used to redeem coupons, so buyers can achieve on-the-go value.

Each coupon can be accessed by conventional and smart phones, so every platform is engaged. Trumpia’s platform generates analytics for every coupon campaign, so your strategies can always adapt to new situations using recent data. Capable of tracking coupon redemption rates, the Trumpia platform similarly lets users send future texts based on the offers your consumers know and love.

Consumers make purchases when good deals arise. Now, you can entice buyers to make their own choices, harness their own deals and redeem their own offers. Text-based coupons are the marketing world’s future, and they’re taking the industry by storm.

For more information on how you can create a complete mobile marketing strategy and increase your bottom line, download the complimentary Mobile Marketing Success Kit.

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