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The larger your subscription base is, the healthier your bottom line will be. New subscribers can be handed off to sales or directly converted. Existing customers can be driven to purchase more often or simply nurtured until they’re ready to make a repeat purchase. That’s where the right group texting service comes in.

Here’s what you need to know about how the right group texting service can help you use mobile keywords to collect more subscriptions than you ever thought possible:

The Power of Mobile Keywords at Live Events

If you’re holding live events or trying to drive subscriptions at a physical location, mobile keywords are the best way to automate the process. Just about everyone carries their mobile phone with them at all times, and sending a quick text message isn’t intrusive or difficult. Subscribers don’t need to worry about remembering to go to your website later on. Even downloading an app is cumbersome when you’re on the run. It’s easy to forget about and eventually delete.

Collecting emails can be somewhat effective in person, but the leads won’t be the same quality. Engagement on email messages is much lower than text messages - the click-through rates for texts are nearly 6 times the rate of emails. Open rates are much different, too. They hover around 30% for emails while nearly 100% of text messages are opened.

Beyond that, email addresses simply aren’t as valuable as phone numbers. Almost 20% of people change their email address every six months, and even more change it at least once a year. People also tend to not give their main email address out for promotional purposes. They’ll either use one they set aside and rarely check or simply use one of many disposable email services available online.

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Using a Group Texting Service for Immediate Results

Another reason that mobile keywords are effective is because they’re so agile. People receive text messages and open them immediately. Emails, especially if they’re sent to a secondary address, can often take quite a long time before they get opened.

Whenever information is extremely time-sensitive, you want to use mobile keywords. One good example is offering rewards. On the first day of spring, you could have people text SPRING to receive a coupon good for a free drink or a discount. Alternatively, you could use your keywords to make it easy for your audience to receive information. By sending a single word you could send them your daily specials, hours for the day, or anything else they would be interested in on the go.

Simplifying the Process of Opting Out

You don’t want to encourage your subscribers to stop receiving your messages, but you don’t want to have a list full of bad phone numbers, either. Texting people who aren’t interested at the moment can be intrusive and might turn them off enough so that they look elsewhere when they are actually interested.

The good news is that it’s very simple to let your audience opt out of text communications. They can simply respond to your message with the word STOP. You can even optimize it so that they’ll only opt out of one particular kind of communications. For instance, certain leads may be interested in receiving periodic news updates but not promotional messaging.

Integrating Your Live Registrations

One of the best things about using an industry-leading group texting service like Trumpia is that you can manage your distribution lists no matter where you collect the information. If you have prospects that want to enter their information online or at a live kiosk, you can manually collect them and then load them right into your text message distribution list.

By utilizing a variety of techniques to gather mobile numbers, you’ll be able to reach different demographics within your target audience. You should also consider segmenting your audience by their sign-up method, sending them content tailored to their registration.

Mobile Keywords in Action: How We Helped Super One Foods

Super One is a grocery chain focused on providing value and wanted to connect with a college close to one of their thirty locations. They decided to utilize a group texting service, and set up an iPad kiosk within the store while also driving registration via text message and a simple online form.

The results were staggering enough that they quickly decide to expand the endeavor to eight additional stores. Their database already has close to 7,000 engaged subscribers. Mobile coupon redemption is just under 10 times higher than printed coupons, and they’ve seen a big uptick in weekly online ad views.

For more information, you can read the full case study here. After that, make sure to contact us yourself to see how we can help your business gain subscribers and increase engagement the way Super One Foods did!