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Happy Black Friday!

Posted by Trumpia on Oct 31, 2014

Too early? We think not! In fact, by the time November 1st hits, store fliers and ads will start flooding the airwaves, your mailbox, and more. It’s a given, Black Friday is all but an official holiday!

With that said, it’s wise to start thinking about and planning your Black Friday moves, especially since marketing strategies aren’t born and implemented overnight (say what?!). And it’s doubly important, essential, crucial (did we stress that enough?) to maximize your business’ exposure and marketing capabilities with mobile device users.

Here, we’re going to start with the very first step: growing your contact list. Because the truth is, unless you have a list of opted in subscribers, your marketing strategy isn’t much more sophisticated than blind advertising, hoping for any passer by's attention. Let’s dig a little deeper into the elements of this first step of your marketing strategy this month.

  • Who? Your customers and your business!
  • What? This is the chance for you to get to know your customers and guests on a level beyond the transactional relationship in the checkout lane, whether virtual or physical.
  • When? It starts today!! Even if you don’t start implementing your marketing aspirations right this moment, it’s definitely time to prepare for it.
  • Where? In your brick and mortar store, online store, social media accounts, etc.
  • Why? Growing your contact list is more than numbers. It is really about building rapport and reputation for true customer service. Your opted-in subscribers have already demonstrated an interest and/or trust in your products or service, which is a huge advantage over mass advertising.
  • How? This is the fun part! It’s where you can see your plans in action. Customers can opt in using your business’ own mobile keyword or online sign-up form. From there, you can invite subscribers to share contact information so they can receive your messages through their preferred communication channel.

Don’t forget, growing your contact list isn't just about this Black Friday! Christmas is coming up… and so is New Years! More importantly, today’s marketing strategy focuses on building relationships that yield higher ROI in the long-run.

For the short-run: Happy Halloween!

Get started on a proven marketing approach with Trumpia.

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