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Communication is an integral part of an HR department’s daily activities. It ensures that employees are up to date on the latest policies, actively enrolled in your benefit programs, and leading a fulfilling work life that makes them want to stay with your company. Unfortunately, when Human Resource Executive conducted a study and asked employees whether or not they were happy with the communications they receive from HR, only a measly 30 percent of those surveyed said that they were. Of course, the reverse of that statistic means a whopping 70 percent of the employees are unhappy, and a large part of the blame can lie with the lack of effective tools.
Take email for example. Email was a significant leap in communication technology when it was first introduced. It could be instantly sent around the world for no extra charge, be discreet, and was easily organized for business purposes. But today, email has become relegated to both the metaphorical and literal “trash”, with only 22 percent being opened. No wonder employees routinely tell you they never saw your message.
Now compare that to text messages, which boasts an unmatched 98 percent read rate. Imagine sending an announcement to your employees, and 98 percent of them actually reading it! That’s the power that SMS can give you. Use it in all aspects of your operations you need to get higher read and response rates in such as:
There is a lot of communication involved in recruiting, between promoting new openings, scheduling and reminding candidates of interview times, and notifying them about whether or not they got the job. Make sure all your messages are seen by using text messaging. Also consider that of all the people looking for a job, nearly 70 percent are already employed. Texting gives you discreet messaging so they can interact with you with peace of mind. Perhaps that’s why more than 60 percent of recruiters already use text messaging to communicate with candidates.
What are the greatest challenges that hinder your employee communications? Is it low read rates? Frustrations around not enough people responding to your messages? With text messaging, those problems essentially disappear. It has a 7.5 times higher response rate than email, making it extremely reliable for that regard. Also, 90 percent of all texts are read within 3 minutes of delivery, meaning texting is the most immediate form of communication too. So whether you need to send an important procedural change from management, or call a last minute meeting, texting is the surefire way to go.
Corporate benefits are effective at creating a positive work environment, which leads to more talent retention. And they are made even more effective when everyone has the information they need to make an informed decision in a timely manner. Unfortunately, too many important notices like information about changes to benefit plans and deadline reminders go unnoticed, buried in the piles of work emails or worse, paper memos. Use texting to ensure everyone sees your announcements, leading to less confusion.
Take a look at the infographic below to see how your HR department can benefit from SMS texting tools.
This infographics is provided by Trumpia, a service provider of the most complete SMS solution for enterprises. Find out how Trumpia can help you connect with your subscribers and save time while you’re at it with its collection of sophisticated tools. Click here to find out more, or call or text 1-888-707-3030.
For more detailed information on how mobile solutions can help you solve common HR communication challenges, download our complimentary HR communications eBook.