Mobile text messaging has been called “the cleanest channel available”. This is one reason it appeals to marketers today. However, your success with mobile marketing depends on you keeping the channel clean. That means sending your messages only to those who have opted-in to receive them. If you break this golden rule, you risk alienating your potential audience and possibly worse:

• It is critical to respect a wireless subscriber's privacy. It’s the law.
• Getting permission to send messages saves you money. Since each outbound message costs money, you want to make sure that the recipients actually want to receive these messages. Otherwise, you're just wasting cash.
• Sending unwanted messages can hurt your brand's image and your business.

Trumpia has always followed CTIA industry guidelines and try our best to screen outgoing messages for inappropriate behavior. But the buck, as they say, stops with you. You are ultimately responsible for making sure everyone in your distribution lists have clearly given you permission to send them messages.

Click here for our complete anti-spam policy.