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Lessons Multi-Channel and Mobile Marketers Can Learn from SOPA Protests

Posted by Trumpia on Jan 19, 2012

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The last few days have really showcased the power of technology and the Internet in ways we’ve never seen before. Most people by now have heard about the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) legislation that is intended to help stop US Internet users from gaining access to pirated copies of digital assets. It’s one piece of legislation that many say is far too overreaching.

But when you consider Wikipedia’s blackout and Google’s campaign to stop SOPA and PIPA legislation, a few take aways seem to come to the forefront -- 1.) Never underestimate the power of word-of-mouth marketing and 2.) Orchestrating campaigns across multiple channels, including social media, can be a powerful force.

According to Bloomberg News, Google said that 7 million people signed an anti-SOPA petition.

The Los Angeles Times technology blog reported the additional results below that clearly show multi-channel messaging and word-of-mouth communications at work.

48,882 people have liked the Against the Stop Online Piracy Act page on Facebook.

51,689 signed a petition on the White House's website, We the People, asking the Obama administration to veto SOPA.

Fight for the Future, a nonprofit, is reporting that 75,000 sites have signed up to participate in the protest, and that between its two sites Sopastrike.com and AmericanCensorship.org, 350,000 people have sent email messages to their two senators and their representatives.

When you combine consistent and coordinated messages across these types of multiple channels, along with the power of mobile text, it’s amazing just what can be done to encourage people to take action – quickly and effectively.

The key is really giving your audience the opportunity to act-on your campaign in various ways.

The Internet, social media, SMS and MMS messaging and even email are all about making access to information much more convenient and affordable. When they are integrated, these channels can also ignite the flame to fuel any initiative – no matter how big or how small.

At the end of the day, it’s great to see that businesses, non-profit organizations and associations are using cross-channel communications to make the kind of impact that really counts.

Topics: Industry News

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