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Mobile and Multi-Channel Marketing Tips to Ignite the Spark for Your Business

Posted by Trumpia on Feb 10, 2012

Valentine's Day and buying for your significant otherValentine’s Day is next week. But it’s still not too late to give your customers an incentive to love your business. According to a recent survey conducted by ORC International, sponsored by Godiva Coffee, Valentine’s Day is now second in line to Christmas as the year’s premier gift-giving holiday. And people are widening their gift giving activities beyond just their spouse or significant other.  A majority of women are also carrying out the gift giving ritual with their children (56 percent) and other members of their immediate family (53 percent). More and more women are also treating themselves to something special each Valentine’s Day.

So now is the time to offer an extra special incentive to your loyal customers and grow your mobile text and multi-channel marketing database. Here are a few tips for drawing in those last minute Valentine’s Day shoppers.

  1. Post a message on your Facebook fan page, giving people who haven’t yet texted-in your mobile keyword the opportunity to receive a mobile coupon for an extra sweet deal on February 14th. You can also give people who use your Facebook Widget the ability to opt-in to your database on February 14th for an extra special coupon that they can use in your store – only on Valentine’s Day, of course.
  2. Drive greater in-store traffic for your clients by texting out mobile coupons this Monday – the day before your Valentine’s Day sale.
  3. Host a special customer appreciation event, featuring extra special deals and the opportunity to join your mobile rewards program by scanning the QR Code on your in-store poster. Send out an email campaign early in the morning on Valentine’s Day to remind people to RSVP for your event.
  4. Engage customers at your event through a fun, interactive mobile voting and text-to-screen session. Ask people to answer Valentine’s Day trivia questions for the chance to win prizes or deeper discounts.

Valentine’s Day is only one day. But you can share the love with your customers all year long using affordable and effective multi-channel marketing campaigns to tantalize them with news and information about your brand and your business. So even if you don’t catch everyone this Valentine’s Day, you will have shared the heart of what you have to offer – making it more likely that people will purchase from you then next time they are looking to nurture their significant other or themselves.

 

Topics: Tips & Tricks

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