If you think that your beauty salon is too small for its own Mobile App, think again! If your business services people who are interested in regularly pampering themselves and maintaining their appearance, getting a Mobile App shouldn’t be far off in your marketing strategy. Traditional marketing such as weekly ads or newspaper ads may be great at bringing in curious customers, but a salon’s revenue primarily comes from regular clients.

In recent years, profits from beauty services have risen from 1.9% in 2009 to 5.7% in 2014 and is projected from continuing growing at a rate of 3.2% in the upcoming years. (IBISWorld) What are you doing to keep up with the industry? Today, it’s about more than just the actual service, although it is the primary reason for customers to return. Loyal clients are built on rapport and continuous personal communication, both of which are made easy with your business’ own Mobile App. Read on to find out how!

Promote and Incentivize customers to be loyal and to keep coming back:

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  "Bond's Hairstyles" by Taber Andrew Bain is licensed under CC BY 2.0

   

  Draw in first-time customers with coupons and promotions. It’s why Groupon and Living Social do so well. However, any business that tried those marketing strategies has felt the hit harder than the help. The purpose of a coupon is to draw in customers for the first of many visits; however, many businesses have discovered that the influx of customers with huge discounts does not translate to valuable repeat business. The Mobile App allows you to issue coupons on your own terms. You could incentivize customers to enjoy a coupon when they download your Mobile App for the first time.

• As your client base grows, loyalty programs allow you and your customers to keep track of visits as well as rewards for those visits. If the service is to your clients’ liking, your Mobile App’s loyalty program can encourage them to return to build up their point balance toward a reward. This is an integral aspect of any beauty service, as most revenue is derived from repeat customers, making the loyalty program a valuable marketing tool and strategy.

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  "Nail Spa Window" by Daniel Oines is licensed under CC BY 2.0

   

  The announcements section of your Mobile App, which can also be delivered as push notifications, are perfect to keeping up communication with your customers. You can message your entire contact base with news, updates, and change in business information. The cherry on top: you can even message individual customers who may have questions about their appointment or services. If you notice that a customer hasn’t come in for a regular hair appointment, you can remind him of the missed appointment and even offer a coupon to invite him back in.

It all boils down to the quality of service and customer service. The Mobile App can help represent your business as one that is genuinely interested in its patrons. If you can make a positive impact on your customers even when they are not physically in the store, you’ve accomplished something that print ads could never do.