Brick and mortar establishments have an advantage over the rapidly growing number of e-commerce stores today: face-to-face interactions. Armed with this valuable aspect, businesses can expand their marketing strategies to also include modern and relevant avenues of communication such as a Mobile App.
Building customer relationships is a more direct and tangible business affair for physical stores, whereas virtual stores are limited to intangible interactions via email or social media. A Mobile App can help expand that personal interaction beyond a physical location. What does this mean?
Let’s take a dry cleaner for example. Joe’s Super Star Dry Cleaners has been around for a few years and Joe wants to be able to communicate with his customers on a regular basis, instead of just when they are physically at his store. Here’s what he could do with a Mobile App for his dry cleaners!
- Business information - Joe’s Super Star Dry Cleaners can post general information such as business hours, locations, driving directions, contact information, and more. With a few taps of a finger, customers can access this information at any time, making it more convenient than ever to get what they need.
- Announcements - Joe doesn’t have to worry about updating customers about changes in business information, or any news for that matter. He can easily send out an announcement, about holiday business hours or new services. It’s one way Joe can make life easier for his customers, so they don’t have to go searching or be misinformed!
- Conversations - Within the Mobile App, Joe can even communicate with customers one-on-one, giving him the opportunity to personalize their experience. He would also be able to gain feedback and customer insight just by opening up this channel of communication.
- Coupons - Because, who doesn’t love discounts? Joe can pick up slow days by inviting customers to cross off one errand on their To-Do list with a time-sensitive coupon.
- Loyalty program - Super Star Dry Cleaners thrives on repeat customers and can show its appreciation by keeping track of their visits and rewarding patrons with coupons and promotions when they reach a certain level.
