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Using Mobile as a Channel to Manage a Crisis Situation

Posted by Trumpia on Feb 24, 2015

Use mobile to prepare for any emergency crisis! In the age of cross-channel communications, it’s a given that multi-channel marketing can make a huge difference to your sales and profits. But did you know that multi-channel messaging can also be your important ally for responding to a crisis?

According to conventional wisdom, it is better to be proactive than reactive in a crisis so people still feel good about your company – even after the dust has settled. So why not create a multi-channel crisis communications plan so you’ll be prepared for damage control? You’ll show your customers that you care and increase customer loyalty.

Here are some ways you can use Trumpia’s Multi-Channel Messaging platform to prepare your business or organization to respond to a not-so-pleasant occurrence.

  • Make It Easy for People to Receive Your Up-to-the-Minute Updates

There are many ways to get your customers to opt-in to receive your mobile coupons or invitations to your promotional events, whether you prefer mobile keywords or two-dimensional QR Codes. You might also want to remember that situations like an event cancellation, location change or weather emergency are bound to occur. If one does, you’ll be ready to send out important alerts that people can see instantly. Your business might be a restaurant that hosts regular VIP customer events, a church with numerous programs or a school with many parents to inform.  In any event, being able to contact people as soon as you know about the impending circumstance can go a long way towards averting a public relations challenge.

  • Reach People the Way in Which They Prefer:

Are you thinking about devising a crisis communications strategy that incorporates mobile and multi-channel marketing? If so, you will want to let your audience choose how they engage with you. Some people will not want to give out their cell phone numbers. Others won’t want to be friends with you on Facebook. However, everyone will appreciate receiving your breaking news or emergency alerts. Simply feature an online sign-up page that gives people the option of selecting from a variety of communication channels. And they will naturally gravitate to the one that they prefer.

 

 

Successful crisis management means demonstrating your preparedness and responsiveness to any situation. To do so, you will want to create a multi-channel crisis communications plan that enables you to orchestrate campaigns across all of today’s popular channels including SMS text, email, IM, voice broadcast and social media. You can get people to opt-in to receive your promotional campaigns by advertising your mobile keyword and short code on print ads, billboards or TV Commercials. And when a real crisis hits, you will be well-equipped to reinforce their trust in you and your business.

Multi-channel marketing with a powerful solution like Trumpia can make it easier to rapidly reach 100 percent of your audience for promotional purposes as well as before, during and after a crisis. Once you have the tools you need, it will be all about your ability to effectively to communicate your message, making adjustments along the way.

 

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Topics: Multi-Channel Marketing

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