For any small business, building a customer loyalty program is top priority – especially if your business is a restaurant, night club or retail store.

With the wide range of digital and new media channels that are now available, it’s impossible to assume that you’ll be able to build that loyalty by simply sending out your marketing messages through any single channel.

And, according to eMarketer, brands should never assume that they’ve earned a customer’s loyalty – just because he or she has liked the company’s brand on Facebook. Plus, just because someone mentions a brand on Facebook and Likes that brand – it doesn’t mean that translates into real revenue for the business.

Building brand loyalty is all about a business’ ability to create compelling offers that keep their customers coming back – time and time again. But traditional loyalty programs are often challenging to track and can involve a number of frustrations such as customers who forget to bring-in their paper cards and resort to fraudulent stamping of those cards – not to mention the added costs involved in printing them.

To address these issues, Trumpia has created a Mobile Rewards Program. With the growing number of smart phone users out there, this program – now in beta -- and others like them give businesses the ability to add a contemporary twist to the old punch card system. Instead, a mobile rewards program makes it much more convenient for customers to take advantage of loyalty card programs using SMS marketing technology. They no longer have to worry about carrying their card with them. This type of program also makes it much easier for them to accrue and redeem points.

How it works is that a business defines a reward and then selects the amount of points that customers must accumulate before being able to redeem their prize. They have the option of creating a QR code or mobile keyword that the customer can scan or text-in to add points that the business approves upon each in-store visit or purchase.

By giving businesses more control of approving and denying points in real-time, Trumpia’s Mobile Rewards Program technology can add an extra level of security around the old punch card system that simply didn’t exist before. Now a business can build customer loyalty and channel those rewards to the customers that really are adding value with their repeat purchasing activity – time and time again.

Whether you’re a seasoned marketer or you are just getting started with multi-channel marketing, the Trumpia Mobile Rewards Card program can help you turn an otherwise fickle customer into a loyal one.