• Call or Text*
  • 1-888-707-3030
  • 6 AM - 6 PM Pacific (Weekdays)
    8 AM - 4 PM Pacific (Weekend)

Trumpia Blog

A Journey to Intelligent Messaging

Get the Latest News & Updates

Unlock the Potential of Mobile Marketing Automation

Posted by Sophorn Chhay on Sep 23, 2015

In the Internet age, our customers can be local or they can be across the world. Without knowing where we will find new customers, it is important to keep in mind that they may be on a completely different schedule than we are. Other considerations are the vast number of people who work flexible hours or work at home. Increasing numbers of potential customers are on their computers, tablets and mobile phones accessing email, social media and text messages at all hours of the day or night. The concept of business hours is slowly diminishing, morphing into a 24/7 world of online communication. These types of changes necessitate a new way to market. We need to communicate with our prospects when they are accessible, at their convenience. This fact is true for all types of marketing including inbound marketing and  SMS text marketing.

How Can You Reach Your Customers?

Since you may not know when is the best time to reach your customers or they want to be wooed when you are asleep, it is crucial to implement mobile marketing automation to continue to grow your business.

How Does It Work?

Mobile marketing automation gives your business the opportunity to send personalized messages to your customers and prospects when they want to get them, instead of when you want to send them. You can design a program to focus on the customer's intent or interest, sending them only messages that they want to get when they want to get them. In other words, the customer drives the automation, opting in for niche, focused messages that are of importance to them.

You segment your customer database into groups based on the interests of the individual (or family), and only send messages that are relevant to that group. For instance, if you are want to get volunteers for a high school car wash, then you don't want to reach out to your organization's senior citizens. You can segment the high school kids into one group, and send the message directly and only to them. You benefit by getting the word out to the targeted group without bothering the rest of your database. Your customers benefit by getting fewer text messages, and they are more apt to respond to the ones that they do get.

No one wants to spam their customers. You want to build a solid foundation of friendship and trust with clients, so that they will connect and engage with your company. That is not going to happen if your customer is angry that you bothered her about this teenage car wash. By providing your customer with exactly the messages that she wants, you create a bond of trust that you can build on.

What are My Benefits?

  • Building relationships based on trust is the best way to grow your company. You can establish long-lasting customers who will continue to use your service while recommending you to their friends and aquaintances.
  • By using mobile marketing automation to communicate with your customers on a regular basis, you are catering to their needs instead of your own without placing any burden on yourself and your staff. Your customers are receiving messages that they want to get, at times that they are available. The result is the essence of a user experience marketing program.
  • Get more work done in less time using mobile marketing automation. Let your system take care of the mundane routine tasks while you work directly with customers that are ready to buy.
  • Save money on time and labor and increase profitability. Your experienced sales reps use their valuable time on the high priority tasks for better ROI.

How Do I Get Started?

1. Decide on Your Target Markets

Depending on your industry, product or service, survey your customers to determine how to divide them into segments. Examples are age, geographic area, interests and previous purchases.

2. Determine Which Messages to Target to Each Group

Focus messages to each group based on your segmentation.

3. Create Opt-In and Opt-Out Options

Customers should always be able to opt-in and -out based on their own changing needs or interests. A good example of this need is a family whose children have all graduated from the public schools no longer need any communications regarding school closings.

4. Test and Measure

Testing is always necessary to correct any unknown assumptions and find new interests or improve your ROI.

Implement Marketing Automation

Once you have followed through on the four steps above, you are ready to implement your mobile marketing automation program. The program will continue to engage your customers 24/7 and gather the data for further analysis.

Free SMS ROI Calculator

SMS ROI Calculator

Topics: Building An Audience

Talk to a Trumpia Expert Today!

Most Popular

Categories

View All

Follow Us

Check Out Our 5 Minute Demo

Watch It Now