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Mobile Marketing is Booming- Now is the Time to Start

Posted by Trumpia on Oct 18, 2011

Still haven’t integrated mobile marketing into your current advertising and marketing strategies? Well, now is the perfect time to start.  According to a recent study conducted by eMarketer, there will be a drastic increase in the adoption of smartphones and mobile Internet users within the next few years. This is great news for both current and prospective mobile marketers.

The Numbers

eMarketer’s study indicates that 38 percent of mobile phone users will upgrade to a smartphone or internet-enabled device with 41 percent expecting to use the mobile Internet at least once a month.  eMarketer also predicts that spending on mobile advertising will be close to $1.23 billion in the United States alone this year – that’s up from the $743 million spent in 2010.

What This Means

So why is this good news? Other than being able to play Words with Friends with more people, you’ll be able to reach even more customers through mobile marketing.  With more people having access to the Internet and using smartphone applications, your target customers will be more apt to receive and participate in new, more interactive forms of marketing like SMS text.  These apparently late adopters will now be able to receive all the information and marketing collateral you send their way.  Their new smartphones will now have the ability to scan and process QR codes, receive and redeem mobile coupons and view your Facebook updates.

As every marketer knows, being able to reach customers quickly and directly is essential.  There is no better way or time to do this when you consider the increase in smartphone users and the number of mobile marketing tools that are now available.

Where to Start

With that being said, where do you start? Here at Trumpia we make mobile marketing easy by providing an All-in-One solution for your business.  Unlike many mobile marketing companies out there, we offer a wide array of features including mobile coupons, MMS marketing, text-to-screen and QR codes.  We even offer email marketing, voice broadcast and social media marketing to aid your mobile marketing campaign -- making it even easier to reach customers.

For more information about mobile marketing and what Trumpia has to offer, click here.

Source

Topics: Industry News

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