Mobile marketing software has helped to streamline marketing capabilities and provide valuable insights into one of the fastest growing industries. With over 3.56 billion unique global mobile users on the planet, understanding the statistics behind mobile marketing is more important than ever. To help you better understand the statistics and data surrounding mobile marketing, and to help you leverage the power of mobile marketing software to improve your business results, here are 10 incredible statistics.
Top 10 Statistics on Mobile Marketing For 2015
- The percentage of time that smartphone users spend on mobile apps is an impressive 86 percent. This statistic is made even more impressive when you consider that the average smartphone owner spends only 14 percent of their time browsing the Internet via their mobile device.
- 79 percent of smartphone users say that they use mobile apps on practically a daily basis. If you are trying to target consumers via mobile marketing, then an app is a sure-fire way to place yourself directly in front of your intended audience.
- 65 percent of the world's population are visual learners. To appeal to this majority figure, mobile marketers have turned to producing mobile videos. By the end of 2014 mobile videos had accounted for 55 percent of mobile data usage from 2013 - 2014.
- 80 percent of Internet users reported using their smartphones to search the web. Since the release of smartwatches, 9 percent of Internet users have stated that they use the aforementioned device to search the web.
- eMarketer recently forecasted that mobile ad spend will reach an excess of $100 Billion worldwide by the end of 2016. To put this number into perspective 2015 worldwide mobile ad spending was $68.69 Billion. As the amount of money spent on mobile advertising continues to grow, marketers will have to find new, innovative ways to reach their audience and build brand loyalty. A failure to do so will be a failure to connect with an awaiting consumer audience.
- In the United States consumers prefer to view mobile digital media on their smartphones. 51 percent of digital media time is spent on a mobile device compared to the 42 percent that is spent on a desktop.
- 90 percent of smartphone shoppers said that they use their phones for pre-purchasing activities. The list of pre-purchasing activities has grown to include: reading online consumer reviews, reading social media reviews, comparing prices, watching videos, and reading consumer reports.
- 84 percent of smartphone shoppers reported that they regularly use their mobile devices to help shop while they are in a brick and mortar store. This large consumer base relies on their mobile devices for product information, before making a purchase.
- While search, advertising, and social media marketing campaigns have consistently been a mobile marketing priority, email marketing is beginning to make a successful foray into the mobile market. Mobile email marketing campaigns have an impressive 48 percent open rating. This number is made more impressive when you compare it to the 22 percent open rating of desktop email marketing campaigns. In fact, from 2011 to 2014 mobile email opens grew an astounding 180 percent.
- Mobile marketing software has recently been used to help convert this digitally-prone demographic. To date, tablet devices have higher conversion ratings than smartphone devices; however, as SMS messaging campaigns, mobile apps, and mobile email marketing tactics continue to improve these figures are likely to improve. Tablets currently have a 2.86 percent conversion rate.
Concluding Thoughts on 2015 Mobile Marketing Statistics
With these amazing 10 mobile marketing statistics in mind it is easy to see that the industry is booming. The consumers have spoken and they want to see "more things mobile." What does this mean for marketers? It means that marketers must continue to find new, innovative ways to reach consumers on their smartphones. From customized mass text messaging services to mobile email marketing, the mobile industry is going to help businesses across industries connect with consumers on a daily basis in the years to come.