The common consensus is that mobile marketing is the next frontier in marketing, but how to control this genie in the bottle is also the next challenge. As smartphone adoption has just tipped toward the majority, it’s still hard to pinpoint what the winning strategy is in mobile marketing. Different apps come in and out of popularity and there hasn’t been a long enough history to track and generalize user behaviors on mobile platforms.

To find some solutions, the Young Entrepreneurship Council asked eight up-and-coming entrepreneurs for their creative takes on marketing for mobile platforms.

Use QR Codes. "I have had great success combining physical flyers with QR codes which drive traffic to mobile-friendly landing pages or solicit mobile-friendly actions.” - Lucas Sommer, Founder CEO, Audimated

Mobile Networking Works. "I often find that the more I share of myself online, the more interaction I get and therefore the more relationships I build.” - Erin Blaskie, CEO, BSETC

Create the Campaign. "We've recently separated our campaigns on Adwords with separate campaigns for smartphones and tablets, and have seen a significantly boost in ROI." - Josh Weiss, Founder and President, Bluegala

Stay tuned in the coming days for the new Campaign Manager feature on Trumpia’s platform that will give users an overview of the campaigns they’re running and performance metrics for the individual features being used per campaign. Offering both graphs and detailed reports, it’s a great way to quickly analyze your marketing effort from one place.