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Mobile text marketing is a great way to stay connected to your customers and keep them informed about your brand. No matter what brand or carrier your customers use, every phone today is SMS capable. What’s more is that mobile text marketing has a 95% open rate. This presents an excellent opportunity to get your message in front of those who are most likely to buy.

However, your customers cannot opt in to your SMS marketing service if they do not know it exists. Also, many may be hesitant to sign up at first. Below, we discuss 5 effective ways to advertise and promote your text marketing service that will help you get more participation from customers and prospects:

1. Take a multi-channel approach to advertising your SMS service.

The most effective way to promote your mobile text marketing service is to advertise this service on all of your other marketing channels. Use a call to action in emails, social media posts, online videos, mailers, and other marketing assets that invites your followers to opt-in for text marketing. If they are already following you on social media or subscribed to your email marketing, they may also want to take part in your SMS communications. Let them know this is an option and invite them to sign up across channels.

2. Invite users to join through actionable local ads.

When you advertise through local channels, such as newspapers and radio, you can use shortcodes or keywords to make users take action by offering special offers and discounts. For instance, you can add a prompt in your ad that encourages viewers to text a keyword for a special offer. This is a great way to get the word out about your text message marketing while also encouraging people to opt-in to your brand’s SMS communications.

3. Entice users to join with tempting offers.

Sometimes a little incentive is all a person needs to check out your SMS marketing. You can use enticing offers such as discounts and contests to promote your text marketing. For example, your brand could offer a holiday discount or special offer only to those who subscribe to your SMS messages. If you want to hold a contest, consider taking entries or submissions through text. This is a great way to let your customers know about your text marketing services. Get the word out about these offers through social media or your other most popular marketing channels.

4. Use in-store prompts to advertise mobile text marketing service

Using a call-to-action in the store can be a great way to spread the word about your mobile text marketing services. Place marketing near products in the store to let customers know that they can stay up-to-date with the latest from your brand through SMS. This can also be a great way to improve and promote customer service by using texts to engage with customers who are in the store and ready to buy.

5. Integrate SMS into your loyalty program.

Yet another way to promote your SMS marketing service is to create a loyalty program that utilizes texts for special offers and discounts or integrate these services into an existing loyalty program. This helps increase visibility for your text marketing within the population of customers who are most likely to subscribe. It also adds a little extra incentive for those who are interested in your brand to opt-in to your text messages

The key to promoting your company’s mobile text marketing is to make these services as visible as possible. Whether through advertising or integration into an existing program, your brand can promote awareness and increase opt-ins through enticing special offers and other discounts. If you’re ready to jumpstart your mobile text marketing service, we would love to hear from you. Trumpia makes it easy to connect with your customers through text messages. Contact us today to learn more about how to develop and promote your text message marketing services.

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