Consumers LIKE receiving text messages – according to a recent report by Pew Research Center’s Internet and American Life Project and posted by Mashable, which is why Trumpia places SMS and mobile marketing at the heart of its All-in-One Messaging Solution.

According to the study, 31% of adults choose texting as their preferred mode of communication, while 55% of frequent texters place texting above voice when it comes to how they want to be contacted.

For Business-To-Consumer marketers it now becomes critical to incorporate SMS and MMS into their marketing mix and consider implementing mobile calls-to-action when planning future email and social media marketing campaigns.

Trumpia’s CEO Ken Rhie says it best:

As user adoption of mobile devices continues to grow worldwide, more and more consumers expect to have interactions with businesses that are more immediate, personalized and engaging.

SEE ALSO SMS and the Decline of USPS

100% of us at Trumpia prefer to receive text, what do you prefer?

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