Have you heard of TMI (Too Much Information)? Long before social networking, that was a phrase people used to define the act of forgetting to self-edit or being so self-absorbed that you would over share -- spouting off the nitty gritty details of your every waking moment.

While social media sites like Facebook have made connecting with friends, colleagues and loved ones possible, believe it or not, many are still not hip to use the site. According to a recent New York Times article, as Facebook approaches its IPO, usage of the popular social media site only grew some ten percent this year, ending in October. That’s down from 56 percent growth over the previous year, according to comScore, which tracks Internet traffic.

Some say they either don’t need Facebook or prefer to do without it. Some have concerns about privacy and feel using the site is not worth the risk. And some simply

don’t care to know the moment by moment, play-by-play details of others’ lives. Sure, they might miss some important status update that comes across their news feed. But these are the same people that have cell phones, computers and many other popular gadgets like the iPad.

Quite frankly, that just seems to underscore an increasing need for All-In-One marketing since this interesting trend makes it painfully obvious that not everyone uses one way of communicating. While a majority of people count on Facebook to keep up-to-date with their friends as well as the latest news and local deals, some would just prefer that you pick up the phone and call them, leave them a voice message, send them an email or text them via SMS messaging.

The bottom line is that it’s an issue of building rapport and trust with your customer. It only seems logical that you would want to be in-tune with your customers’ communication preferences so you can gain that trust, time and time again. If you want to keep them coming back and grow your business, you’ll want to let customers choose how they access your messages. By doing just that you’ll reach all your customers, keeping-in-mind that not everyone is into sharing absolutely everything.