Mobile apps for restaurants are everywhere nowadays. There’s a reason for that - people are connected all the time. Timing is of the essence, especially for hungry people on the prowl. They don’t have the time nor the desire to sit at a desk and peruse through the yellow pages while their bodies deteriorate slowly from hunger pangs. A mobile app enables restaurants to incentivize potential and existing customers to set foot in your establishment.
The 3 Best Benefits of a Mobile App for Restaurants
- In App Coupons - “30% off? I’ll take four.”Coupons, promotional deals, lunch specials - all are great ways to get them through the door. When business is a little slow, you can send coupons via push notifications and within your mobile app announcements. You can set a time limit on coupons to encourage prompt responses, or let subscribers hold onto them for another day.
- In App Mobile Loyalty Rewards - “Just one more ‘til I get a free __________!”
Loyalty rewards programs are like coupons, except they’re not free. Which means customers work to be rewarded. If your food or drinks are superb, then it’s a joy and pleasure for customers to keep coming back and earn those loyalty points. And you can never go wrong with rewards. Ever.
- In App Announcements and Push Notifications - “Oh, what’s this - a coupon?”
Once customers start using your coupons and earning points, you can create and access reports tracking their interactions with you. Why would you want to voluntarily stare at graphs and charts? Because they tell you valuable information about your customers and guide you to what your next steps should be. If Joe hasn’t been redeeming your lunch special coupons... why would you send him another one?! But if Joe has already redeemed two cupcake coupons... well, you know what you want to send him next... again.
Looking to take your customer communications to a whole new level? Consider a full mobile communications strategy in addition to your mobile app. Download the complimentary Mobile Marketing Success Kit for more information.
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