The holidays are right around the corner and buying gifts is now a top priority. Most of us will be looking into snagging a few deals this holiday season for our friends and family. Reminded of that, I get to thinking of one of the perks of Trumpia’s All-In-One Marketing platform -- mobile couponing.
Mobile coupons are the fastest growing mobile applications on the market. More and more tech-savvy consumers are using mobile coupons every day. And a recent study by Gartner reveals that mobile couponing is one of the top activities planned by consumers who use mobile devices for shopping.
As the market for smartphones increase, consumers will have easier access to browse the web and shop -- thus making it more effective to send out mobile coupons. So you'll want to be sure to incorporate them in your holiday marketing strategy. In keeping with that spirit, here are a few ideas for using mobile coupons to help your business succeed.
Opting-in through different means of communication
According to Jackie Miucci, "20 percent of smartphone users redeem mobile coupons and that number is expected to increase to 30 percent in 2013.” So just imagine how catering to people's preferred method of receiving coupons can help you create a greater reach and lasting impression. Allowing consumers to opt-in to receive different types of alerts like e-mail instead of only SMS text will allow you to offer added convenience and a better engagement experience. Remember, Trumpia’s normal blast allows you to broadcast your coupon through SMS and MMS, e-mail and voice broadcast.
Personalizing coupons
With the ability to personalize your coupons, you will not only be able to brand your business but attract more consumers. Once your customer opts-in to receive your coupons, you can now tailor the coupon based on his or her initial sign-up preferences. For example, a consumer who is interested in cooking would rather receive coupons for cooking-related products as opposed to clothing. Personalizing coupons is also a way to gain greater customer loyalty. By listening to your customer’s needs, not only will you earn their purchase. You will also be able to keep their attention.
Looking into the past
Results are the key ingredient for driving a successful business. Let’s look at what mobile coupons have done to drive Hilton Hotel Group. A recent case study by Test SMS reports, “The use of SMS as a direct marketing tool resulted in a 10-25 percent increase in offer redemptions [that were] sent out by the hotel and proved to be an integral part of its direct marketing and loyalty strategy.” This data is also in-line with results found by Trumpia customers. For example, one of Trumpia’s clients, Jamba Juice of Bakersfield, utilized SMS coupons and noticed a 20 percent increase in traffic.
The proof is in the results
Utilizing mobile coupons is not only successful for businesses. But it is a helpful tool for consumers. So spread the cheer and engage your customers by opting them in to your mobile text marketing database and customizing your mobile coupons to ring in more customers. And you'll have a lot to be cheerful about -- even beyond the holidays.
