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If you’ve worked hard on your mobile marketing campaign, you’ve likely researched inexpensive avenues for promotion, advertisement and retention plans. Short code SMS is big, these days, and it’s become a preferred marketing option for companies seeking diverse solutions.

While short code texting is relatively new, a lot of businesses have adopted it to reduce overhead expenses. Cheap, reliable, sustainable and customizable, a mobile short code plan surpasses most outreach options in terms of expense. Below, we run through several of the many industries an SMS short code service can impact. Keep your eyes ahead, because several specific features have made short code SMS an indispensable tool.

In the Marketing World

Today, 50-percent of ecommerce web traffic is generated via mobile. Additionally, 76-percent of mobile holders state they’re more likely to read a text message than an email. Short code SMS works, and it’s practically the new standard of marketing options. Mobile marketers, now, are enticing followers via Facebook, engaging them via SMS and are creating ongoing promotion programs with short code SMS.

In the Event Marketing World

Event marketing, too, benefits from short code SMS. In the past, event marketers spent outrageous amounts of time, money and legwork to promote in-text services via real-world coupons. With a 90-percent read rate, SMS is currently the most engaging communication vehicle we have. Event marketers are gathering B2B vendors, end users and industry gurus. They’re offering real-world short code prompts, and they’re powering entire campaigns from single-line texts.

In the Financial World

In 2016, short code SMS is expected to power a sizeable portion of the mobile-pay world. In fact, mobile-based payments are expected to reach $142 billion in volume by the start of 2019 in the United States. As brands integrate mobile payment options, the financial world will mingle with short code solutions. Recent advancements in mobile security, real-time financial options and mobile wallets have pushed short code solutions to the top, and financial institutions are prioritizing quick SMS message options.

In the Property Management World

Maintenance requests, tenant notices and even payment options can be managed via short code. Because the tenant always comes first, quick-access SMS solutions are being welcomed in the property management world with open arms.

Today’s apartment managers, utility providers and landlords are striking out age-old expenses caused by communication lag. Now, they’re dominating real estate climates with zero-overhead solutions. Flyers, signs and even website domain content needn’t be part of the picture, anymore. Now, property management decision makers can communicate with tenants in zero-cost, flexible ways.

In the Retail World

In 2016, short code SMS will dominate the retail world. Already, seamless integration with Pinterest’s “Buyable Pins” and Instagram’s “Shop Now” options have warmed consumers up to the mobile world of buying, sharing and selling.

While mobile app access has been big, short code SMS is being preferred do to its no-middle-man accessibility. Retailers have taken notice of the consumer’s love of mobile discount options, and they’re reducing overhead costs by substituting in-store promotion campaigns with low-cost short code text options. If you want to give your customers discounts, flexible buying options and hot products, a short code SMS text messaging program should be your priority.

In the Transportation World

Real-time traffic alert updates, crime alerts and even nearby events can be delivered via short code SMS. Because of this, cab services, local law enforcement agencies and even train companies have incorporated “sign up to receive alert” programs.

Beyond 2016, we can expect to see a variety of cost-cutting options proposed by providers like Uber, Yellow Cab and others. When transportation notification costs are lowered, service increases. Today’s transportation providers are putting massive effort into the areas that count.

In the Educational World

The educational world, meanwhile, is cutting costs on student newsletters, tuition payment portals, grant fund viewing options and on-campus sporting reminders. The life of a student is quick-paced and chaotic, and educational providers are turning to short code SMS to reduce information overload—and information loss. Colleges, high schools and even extracurricular providers are sending class schedules, after-hours activity reminders, text grades and even compliance forms via short code SMS. In doing so, they sidestep the ordinarily hefty side of administrative communications.

In the Nonprofit World

Short code SMS linking viewers to mobile video is inspiring a new wave of nonprofit solutions. Understandably, overhead is a massive issue in altruistic non-profit providers. That said, the expected $4.4 billion rise in mobile video ad revenue by 2018 is telling. Providers everywhere are utilizing mobile video to communicate with smartphone owners.

In the non-profit world, short code SMS is linking viewers immediately. Today’s providers, like Red Cross, are garnering direct donations through short code SMS options promoted in online videos. The world of short code SMS is only growing, and your business has a lot to gain—regardless of its industry.

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