We took a look at audience reach, channel engagement, and the frequency of coupon redemption rate when promoted through each channel.
Take a look at the infographic below to see how SMS marketing stacks up to other forms of digital marketing.
26% of North American shoppers are already using mobile coupons (Nielsen)
Facebook posts get delivered 2% of the time (Forrester)
More Than 70% of Email Is Spam (Mashable)
Average person checks their mobile phone about 150 times per day (Oracle)
The open rate of text promotions/offers is a whopping 98% (Venture Beat)
Compare that to the 22% open rate of emails. (Venture Beat)
15% of coupon usage was found on Facebook (Inmar)
Redemption rates for email coupons delivered through desktop channels is around 2.7% (Point Of Sale)
For information on how your can diversity your marketing strategy to include SMS marketing, download our complimentary Mobile Marketing Success Kit.