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Text message marketing is a great way to improve customer service processes while keeping in contact with your customers and offering them promotions and rewards that keep them returning to your business. Once you have decided to implement SMS communications for your company, you need to decide how you will establish and maintain your text message marketing.

An automated texting software can help you streamline your communications, but there are some decisions that you need to make in the process. One of those decisions is whether you should communicate with customers through text landline.

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If you are interested in growing your brand by communicating with your customers via text, there are many ways that using landline texting can help increase response rates. Below, we will look at the benefits that text landline can offer your business and explore how one major retailer was able to get more responses with landline texting.

How Landline Texting Benefits Your Business

Using your personal phone number for work communications can get tricky, but landline texting allows you to communicate with customers in real-time through SMS messages using your existing landline phone number or a toll-free number. 

In addition to being a more convenient option for brands, there are many benefits to using text landline for business communications:

• Customers only need to know one phone number. Having multiple numbers can become confusing. With landline texting, your customers only need to remember one phone number, whether they want to call your business or send a quick text.
  
  
• Landline texts allow you to have multiple conversations simultaneously. Landline texting makes communication more efficient as you are able to communicate with more than one customer at the same time. This way, you can help more customers at once and provide more efficient customer service.
  
  
• Your brand can easily reply to a large number of messages from your computer. One of the greatest advantages of landline texting vs. texting from your personal mobile phone is that you can respond to more messages, in a shorter amount of time using your computer.
  
  
• Texting is often more private and discreet, making it less intimidating for customers. Texting is a more discreet form of communication, so many customers feel more confident when communicating with businesses through text messaging.
  
  
• Each employee or customer service rep can have their own, separate inbox. Each employee can have their own inbox that is linked to their direct business landline number. This helps employees keep track of their clients’ messages and keep customer information more private than one general inbox.
  
  
• You can keep more organized records with text landline. Landline texting allows you to keep organized message threads for your records. This makes it simple for employees to refer back to communications when helping a customer.

Additionally, you can take landline texting one step further from your CRM's lead record to benefit your business. Trumpia has created a Salesforce integration that allows companies to send and receive texts from specific contacts directly from their lead record with Trumpia Connect.

One Major Retailer’s Success with Text Landline

One of Trumpia’s clients, a large retail department store chain located in the west, experienced a 13% increase in their response rates after implementing landline texting to communicate with their customers. The brand utilized a mobile keyword to attract new prospective clients and keep in touch with current buyers, and they were ultimately able to drive more traffic to their stores with their SMS marketing communications.

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Not only were customers more responsive to their text message marketing, but landline texts were able to help streamline the way that this brand did business. Using Trumpia’s automated text messaging service, this major retailer was able to streamline their credit card application process and make collections easier and more convenient for customers.

Get Landline Texting for Your Business

Trumpia helps businesses remain connected with customers quickly and conveniently with landline texting. Now your brand can send and receive text messages through your existing business landline number or by using a toll-free number. Customers can text your landline phone number just as they would a mobile phone number, and you can then view and respond to these messages from your computer by logging into your Trumpia inbox.

Trumpia makes text landline convenient by allowing you to forward your text messages to any mobile number or email address. Responding to messages is as easy as responding to an email. These messages will appear as an SMS reply on the customer’s mobile phone.

Click here to watch our 5 minute demo today to learn more about how landline texting and other SMS features offered by Trumpia help you increase response rates and grow your business.