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Direct mail coupons are a tried and true marketing method - if you're developing a marketing campaign for 1995. With consumers depending on their mobile devices as their main form of communication continuing to grow, this is the best way to reach potential customers. An SMS text messaging service for business is now an essential in any marketing campaign, with measurable results and an excellent return on your investment. Whether you are a small business just starting out or you want to add power to an already existent large marketing campaign, text messaging is going to help your business grow.

Direct Mail is a Hassle to Customers

Customers today don't want to have to deal with cutting out coupons. This is a hassle, as coupons can get easily lost or even give the customer papercuts. Customers want coupons delivered directly to their cell phone, to be used at their convenience. They don't have to go searching for their coupons when they want to use them, as the coupon will be as close as their cell phone.

Effectiveness of Direct Mail Coupons Impossible to Measure

You can't measure whether your direct mail marketing campaign is working or not, and it is near impossible to keep track of which customers use the coupons you send out. While you may know how many coupons were created and how many were redeemed, this does not really help your marketing strategies.

The Younger Generation Doesn't Cut Coupons

The younger generation does everything on their cell phones, and that includes getting discounts for services or merchandise. Not only are paper coupons almost obsolete, they are easy to forget or lose, even when you take the time to cut them out. There's also no sense of urgency created with paper coupons, not like the sense of urgency you can create using a texting software program.

The Response Rate is Much Higher With a SMS Texting Campaign Than With Direct Mail Coupons or Email

With customers responding to SMS texting at a rate eight times higher than to emails, the future of marketing is with SMS texting. Customers respond at rates dismally low to direct mail coupons when compared to discounts offered by text message. This is because customers are opting in to your texting program, and you are not just mailing out coupons to the public. When you want customers to respond, you want to reach your demographic without having to guess.

Customers Opt-In to Your Text Marketing Campaign

When you use text message marketing for business, you will build a database of customers that are choosing to receive messages from your company. This greatly increases the chance that customers are going to respond to messages that you send, as they have already agreed that they are interested in what your business has to offer. You can hone in on your target demographic by creating your database and seeing what types of marketing texts are the most responded to by your customer base.

SMS Texting is Affordable and Easy to use

It's easy to send out messages to your your customer base using texting for business software. Communicate in moments with your customer base when you have new deals to offer or time limited specials. The cost of texting software programs is minimal, and sometimes free, depending on the size of your customer base. When you are just getting started in SMS texting, you will be able to use a free program to begin building your client base.

It's Easy to Send Coupons Created for a Specific Customer Demographic

With a text messaging service for business in place, you can create coupons based on what your clients are looking for. You can receive feedback on what your customers want and give them the coupons that will encourage them to make a purchase. Reach customers any time and create specific marketing campaigns based on your customer feedback.

Paper coupons are not an effective marketing tool any longer. Customers don't want to spend the time cutting out coupons, and they want instant access to discounts through their cell phone. Few people go without a cell phone today, and that means reaching clients has never been easier. With a text messaging strategy in place, you can reach your customer base any time you want to. The response rate to texts is much higher than that of emails or paper coupons. If your business isn't using text messaging, now is the time to start.

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