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Using Text Messaging Services as a Realtor to Manage the Home Sale Process

Posted by Sophorn Chhay on May 23, 2016

Text Messaging Services as a RealtorCopyright: chuyu / 123RF Stock Photo
When you run a real estate business, cultivating leads is essential. As a Realtor, you need every tool possible to make your business successful in a competitive marketplace. When you use text messaging services, you will be able to streamline your buying and selling process. You will have the capability to send information to potential buyers and sellers easily, provide updated information on listings, and advertise open houses using text keywords. This allows you to reach a wide audience, increasing your potential for a profitable sale. When you want to bring your real estate business to the next level, using a Realtor SMS text messaging service is going to give you the edge you need.


Build Your Customer Base with Opt-In Keywords

Building leads has never been easier with text messaging services. With the opt-in feature for texting, you are reaching an audience that has chosen to receive text messages from you regarding potential properties for sale. This is an excellent tool to build your customer base. You can place your keyword with a short code on for sale signs, and easily advertise at open houses.


Send Out Information to Potential Leads or Buyers

With text messaging services in place, you can easily send out information to your potential leads, letting them know about upcoming open houses or about properties they may find interesting. You will have the capability of sending out reminders, links to pictures and more information about properties. This gives you the ability to reach your potential clients any time through a simple text message.


Through the use of text messaging, you can easily send your client base information regarding current listings that are similar to properties they are interested in, new listings that come up that meet their criteria, and any price drop notifications that you receive. Passing along information to your clients is easy when you have texting software put into place as part of your marketing strategy.


Easily Advertise New Listings and Open Houses

Whether you have a new listing you want to showcase or an upcoming open house, you need to get the word out to your customer base. This is done simply by creating a text message and sending it along to everyone that has opted in to your text messaging service. When you utilize keywords, you can reach a wide variety of potential buyers with a simple text message. Advertising your new listings and open houses is important, and text messaging can make your open houses more successful.


Send Links to Video or Virtual Tours

Virtual tours and videos are a wonderful way to show off a property. When you have a listing that has a new virtual tour created, you can send a link out to your customers and give them a clear view of the property you believe they will be interested in. This will help you provide as much information as possible to your clients without having to make cold calls or send out individual emails.


Send Photos of Houses and the Surrounding Property

When you want to send out photographs of houses and properties you believe customers will be interested in, it is simple using text messaging software. The more information you can provide potential buyers without being too pushy is a tough balance. Most people will read a quick text message, and dismiss the message if they aren't interested. You will reach more potential customers by sending photos of interesting properties than by cold calling or emails.


Remind Buyers of Paperwork Due

Easily remind buyers when essential paperwork is due through text messaging. The process of buying a home can be complicated, especially for first time buyers. The need to stay on top of paperwork is important, and you can keep an open line of communication with  your buyer through text messaging. You can also keep your buyers in the loop throughout the entire buying process by sending out status updates whenever progress has been made.


As a Realtor, you have to stay on top of your marketing. You will need the capabilities of reaching the highest number of clients in the shortest amount of time to remain competitive. With the use of text messaging services, you can reach your client base anytime, provide up to date information on properties, and always let your buyers know what is going on during the buying process.

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Topics: Real Estate

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