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Grow Your Donations with Trumpia's Text Subscribe Tool

Posted by Juebong Khwarg on Jun 06, 2016

Grow Donations With Text Subscribe ToolCopyright: rawpixel / 123RF Stock Photo
When the success of your agency or religious organization depends on donations, it is essential to use as many tools as possible to keep those donations coming in on a regular basis.


If your non profit or religious group is currently trying to raise funds and your fundraising efforts are falling flat, it's time to consider Trumpia's text subscribe tool as a way to get in more donations to keep your group solvent.


When you provide donors with an easy way to donate to your organization, you will see that donations will grow. Instead of chasing down donors with cold calls and emails that are ignored, you will be able to reach your donor base more readily through a sms texting software platform.


First You Need Text Subscribers

You need a base from which to draw from when you are looking for donations. This is done by creating a mobile keyword that allows subscribers to opt-in to receive text messages from your agency or group. This is done by agencies such as the Red Cross, who might send a message such as "To donate to the disaster relief in New Orleans, Text the word HELP to". Anyone that texts the word HELP to the provided number becomes part of the customer base, which is then sent a link on how to donate to the disaster relief. As soon as the customer texts the word HELP, an automated response can be sent out, providing a link to a donation page to gather donations.

 

Haiti Red Cross SMS campaign Image credit: searchenginejournal.com

 

Through the use of the text subscribe system, you can also keep track of donors who were interested enough to text in the keyword, yet have not made a donation. You can send out reminders that the fundraiser is still going on, ensuring that you are reaching as many potential donors as possible.


Get Your Mobile Keyword Noticed

Once you have created a keyword and short code to grow your donation base, you have to advertise this information to spread the word. You can choose a combination of social media platform such as Facebook and Twitter, promote this information on your own website, and use traditional methods such as hanging up flyers, advertising in the media, and attending events with your information clearly provided. While you will have to use both modern and traditional ways to get your keyword noticed, this is a great way to practice your marketing techniques. The more creative you can be about getting your keyword noticed, the faster your donation base will grow.


Text Subscribe Technology is Popular with Non-Profit Organizations

The Red Cross, the Humane Society, and Big Brothers/Big Sisters are all non-profit organizations that have adopted text subscribe strategies in order to keep their businesses solvent. Whether it is a text to give campaign, that the Red Cross will sometimes promote, or it is continuous fundraising to keep a non-profit running, text subscribe programs are an essential way to increase donations and keep a non-profit running smoothly.


Some religious communities are now opting to use text subscribe programs to keep their donation options open. With the use of technology constantly growing, it is important for religious organizations to keep up with this ever growing use of technological devices.


With so many people on the internet today trying to raise money for their own cause, you have to stay on top of your marketing strategies in order to reach the largest base of donors possible. This is done' through a number of methods, but it's important to remember why people donate in the first place. Most people want to help, but if the donation process is too complicated they aren't going to take the steps necessary to make a donation.


It can't be more simple to make a donation by texting a word. This is effective at growing your donation base, as donors want a simple process where they can make a one time donation to your organization and move on. Whether you are trying to run a large non-profit, or you are trying to raise money for a church renovation, consider the use of Trumpia's text subscribe tool to increase your donations.

 

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