When hype meets smart marketing, great things can happen. In the first 20 minutes of announcing its raffle yesterday via social media and its blog, clothing store Attic saw 230 people sign up through mobile keyword. By the 12th hour, that number had shot up to more than 1,800 sign-ups for a chance to buy rapper Kanye West’s latest, red-hot Nike Air Yeezy 2 sneakers.

It’s expected that by the time the shoes are released this Saturday, June 9, the raffle will have grown to over 10,000 participants.

So, how did they do it? Careful planning. To eliminate the kinds of campouts being seen at other stores around the country, Attic is basically using mobile phones as raffle tickets. Customers simply text “Yeezy” to short code 96362 to be entered into the raffle. Winners are announced online at the end of the raffle and contacted by phone. No waiting, no fighting, no worries. Instant foot traffic with no need for crowd control.

See for yourself how easy it is to boost business with a simple mobile-text marketing campaign, powered by Trumpia. Sign up for a free trial, or call 1-888-707-3030 to find out how you can replicate Attic’s success for your business or organization!