• Call or Text*
  • 1-888-707-3030
  • 6 AM - 6 PM Pacific (Weekdays)
    8 AM - 4 PM Pacific (Weekend)

Trumpia Blog

A Journey to Intelligent Messaging

Get the Latest News & Updates

Writing the Best Email Subject Line

Posted by Trumpia on Sep 25, 2012

If there was one other sentence that is as important as an “I do” marriage vow, it would have to be the subject line of an email. This one sentence, read and digested within milliseconds, determines whether your email message will be opened - or not. So, it’s critical that you tweak and optimize your one-liner for maximum effectiveness.

  1. Get into your reader’s mind. Unfortunately, Inception is not based on real life. However, consciously anticipating your audience’s interests or needs should dramatically improve your email open rates. Your subject line doesn’t need to sell - that’s the job of the body of your message. It just needs to get the reader to do one simple thing: Open the email.
  1. Keep it short and to the point. People are bombarded with email every day. To stand out from the crowd, make your subject line a concise four to five words and under 50 characters. Also, be as honest with your message as possible. Don’t be so clever as to trick the reader into opening your message, because if your email is misleading and doesn’t meet your reader’s expectations, they’ll be less likely to open your emails in the future.
  1. Don’t recycle. Reusing the same subject line for your email newsletter will lead to boredom and the eventual death of your open rates. Avoid or postpone this sad fate by being original. Don’t be an imitation, especially of yourself.
  1. Shun these bad words. Spam filters can’t be helped, but you can adjust your game plan to get your message through this defensive line. Topping the list of verboten words includes perennial spam villain “free” followed by “credit” and “home”, according to Yahoo’s Mail Visualization tool.
  1. Build credibility. This isn’t something you can do overnight with one subject line, but it plays a big part of the reason why someone would open an email. The first or second thing a person will consider in deciding whether to open an email is the from address. Is the email from a trusted source? If not, the email has already failed. On the other hand, if your email address has your reader’s trust, you’ve already won half the battle.

Now, try out your newfound knowledge of subject lines with our email marketing platform! :)

Topics: Email Marketing

Talk to a Trumpia Expert Today!

Most Popular

Categories

View All

Follow Us

Check Out Our 5 Minute Demo

Watch It Now