--- title: "Automobile Texting Technology: New Avenue for Marketers?" description: The most fascinating aspect of audible text messaging technology is not its actual application; it’s the possibilities of where this technology can go, especially for mobile marketing. image: https://blog.trumpia.com/hubfs/Imported_Blog_Media/fordsync-300x194.jpg --- Call or Text\* 1-888-707-3030 - Hours - 6 AM - 6 PM Pacific (Weekdays) 8 AM - 4 PM Pacific (Weekends) - [Login](https://www.trumpia.com/login) [![Trum·pia Blog](https://blog.trumpia.com/hs-fs/hubfs/trumpia_bloglogo%20(2).png?width=143&name=trumpia_bloglogo%20(2).png "Trum·pia Blog")](https://blog.trumpia.com/) - [Home](https://www.trumpia.com/) - [Products](https://www.trumpia.com/product/core-features) - [API](https://www.trumpia.com/api/overview) - [Solutions](https://www.trumpia.com/solutions/use-cases) - [Pricing](https://www.trumpia.com/pricing-plans) - [Professional Services](https://www.trumpia.com/professional-services/onboarding-and-training) - [Resources](https://www.trumpia.com/resources) [Contact Us](https://www.trumpia.com/contact-us) - [Home](https://www.trumpia.com/) - [Products](https://www.trumpia.com/product/core-features) - [API](https://www.trumpia.com/api/overview) - [Solutions](https://www.trumpia.com/solutions/use-cases) - [Pricing](https://www.trumpia.com/pricing-plans) - [Professional Services](https://www.trumpia.com/professional-services/onboarding-and-training) - [Resources](https://www.trumpia.com/resources) - [Contact Us](https://www.trumpia.com/contact-us) - [Free Trial](https://www.trumpia.com/free-trial) - Call or Text\* - 1-888-707-3030 - 6 AM - 6 PM Pacific (Weekdays) 8 AM - 4 PM Pacific (Weekend) # Trum·pia Blog ### A Journey to Intelligent Messaging Get the Latest News & Updates # Automobile Texting Technology: New Avenue for Marketers? Posted by [Trumpia](https://blog.trumpia.com/author/trumpia) on May 30, 2012 - [Tweet](https://twitter.com/share) ![](https://blog.trumpia.com/hs-fs/hubfs/Imported_Blog_Media/fordsync-300x194.jpg?width=300&height=194&name=fordsync-300x194.jpg "Auto texting") Advanced automobile technology is not only revolutionizing the way we drive. It’s changing our day-to-day experiences and the way we live our lives. Some of the latest automobile technologies include passive and active lane-assist that helps keep your vehicle in line with the road, digital attention assist for drowsy drivers, and arguably the greatest breakthrough, audible [text messaging](https://www.trumpia.com/industry_solutions/text-messaging-for-auto-dealerships). Audible text messaging offers hands-free text reading and replying capabilities. The driver’s phone syncs with Bluetooth and alerts the driver when new messages are received. The car’s audio system will then read text aloud through the speakers, and the driver can send responses without even lifting a finger. (via PCWorld) The most fascinating aspect of audible text messaging technology is not its actual application; it’s the possibilities of where this technology can go, especially for mobile marketing. Businesses can send mobile coupons offering exclusive discounts and specials, SMS text blasts announcing promotional news or updates, or even [picture messages](https://www.trumpia.com/industry_solutions/mms-picture-messaging-for-auto-dealerships) (that could be displayed in the car’s navigation screen) enticing customers with high-impact graphics. The fact that these texts would be read aloud through your car’s audio system makes the message almost translate as a radio commercial – maximizing your profitability while saving you tons of money. When customers are on the road, your mobile message will be effectively delivered and will (literally) drive them to partake in your offers and services! Text message marketing is taking off as a key component to any powerful marketing campaign. Consider these statistics: - Nearly 90% of the world owns a mobile phone - 33% of U.S. mobile customers say they prefer mobile offers via text message over mobile web - 33% more people used an SMS promotion in 2010 versus 2009 (and the rate is growing) Now, as SMS marketing and audible text messaging technologies in vehicles unite, compelling campaigns can be safely and effectively delivered to your customers while they’re driving! The marketing landscape is constantly adapting to digital advancements to elevate campaign strategies and make the greatest impact possible on prospective customers. It will be interesting to see how technologies from different industries will merge and collaborate in the future. 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