--- title: Brands that Get Email Marketing description: Five brands, including Amazon and Betty Crocker, show that you can still teach an old dog new tricks. image: https://blog.trumpia.com/hubfs/Imported_Blog_Media/iStock_000016026720XSmall-300x199.jpg --- Call or Text\* 1-888-707-3030 - Hours - 6 AM - 6 PM Pacific (Weekdays) 8 AM - 4 PM Pacific (Weekends) - [Login](https://www.trumpia.com/login) [![Trum·pia Blog](https://blog.trumpia.com/hs-fs/hubfs/trumpia_bloglogo%20(2).png?width=143&name=trumpia_bloglogo%20(2).png "Trum·pia Blog")](https://blog.trumpia.com/) - [Home](https://www.trumpia.com/) - [Products](https://www.trumpia.com/product/core-features) - [API](https://www.trumpia.com/api/overview) - [Solutions](https://www.trumpia.com/solutions/use-cases) - [Pricing](https://www.trumpia.com/pricing-plans) - [Professional Services](https://www.trumpia.com/professional-services/onboarding-and-training) - [Resources](https://www.trumpia.com/resources) [Contact Us](https://www.trumpia.com/contact-us) - [Home](https://www.trumpia.com/) - [Products](https://www.trumpia.com/product/core-features) - [API](https://www.trumpia.com/api/overview) - [Solutions](https://www.trumpia.com/solutions/use-cases) - [Pricing](https://www.trumpia.com/pricing-plans) - [Professional Services](https://www.trumpia.com/professional-services/onboarding-and-training) - [Resources](https://www.trumpia.com/resources) - [Contact Us](https://www.trumpia.com/contact-us) - [Free Trial](https://www.trumpia.com/free-trial) - Call or Text\* - 1-888-707-3030 - 6 AM - 6 PM Pacific (Weekdays) 8 AM - 4 PM Pacific (Weekend) # Trum·pia Blog ### A Journey to Intelligent Messaging Get the Latest News & Updates # Brands that Get Email Marketing Posted by [Trumpia](https://blog.trumpia.com/author/trumpia) on Aug 21, 2012 - [Tweet](https://twitter.com/share) [![Amazon](https://blog.trumpia.com/hs-fs/hubfs/Imported_Blog_Media/iStock_000016026720XSmall-300x199.jpg?width=300&height=199&name=iStock_000016026720XSmall-300x199.jpg "Amazon")](https://blog.trumpia.com/hubfs/Imported_Blog_Media/iStock_000016026720XSmall.jpg) At over a decade old, [email marketing](http://trumpia.com/manageAccount/signup.php?promocode=TrumBlog&mt=/main/email_marketing.php) is all grown up now and pretty ordinary the way most companies use it. But [five brands](http://mashable.com/2012/08/20/brands-email-marketing/), including Amazon and Betty Crocker, show that you can still teach an old dog new tricks. Here are some great ways you can improve your email campaigns: - Create targeted email messages based on customer data. - Incorporate customer-created content, like product reviews or tips, to increase audience engagement. - Turn your non-marketing employees into celebrities by spotlighting their personalities and jobs. - Add a touch of humor or humanity to broaden your appeal. - Provide useful tips or other worthwhile information, even if it’s just indirectly related to your products or services. - Get your audience members involved by running an interactive poll or having them submit questions or requests. 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