--- title: Four Ways Mobile Marketing Can Help Hair Salons Make the Cut description: Even as people cut back on vacations in tough economic times, their regular haircut is still a staple. Here's four ways to grow your salon business. image: https://blog.trumpia.com/hubfs/Imported_Blog_Media/iStock_000014552559XSmall-200x300.jpg --- Call or Text\* 1-888-707-3030 - Hours - 6 AM - 6 PM Pacific (Weekdays) 8 AM - 4 PM Pacific (Weekends) - [Login](https://www.trumpia.com/login) [![Trum·pia Blog](https://blog.trumpia.com/hs-fs/hubfs/trumpia_bloglogo%20(2).png?width=143&name=trumpia_bloglogo%20(2).png "Trum·pia Blog")](https://blog.trumpia.com/) - [Home](https://www.trumpia.com/) - [Products](https://www.trumpia.com/product/core-features) - [API](https://www.trumpia.com/api/overview) - [Solutions](https://www.trumpia.com/solutions/use-cases) - [Pricing](https://www.trumpia.com/pricing-plans) - [Professional Services](https://www.trumpia.com/professional-services/onboarding-and-training) - [Resources](https://www.trumpia.com/resources) [Contact Us](https://www.trumpia.com/contact-us) - [Home](https://www.trumpia.com/) - [Products](https://www.trumpia.com/product/core-features) - [API](https://www.trumpia.com/api/overview) - [Solutions](https://www.trumpia.com/solutions/use-cases) - [Pricing](https://www.trumpia.com/pricing-plans) - [Professional Services](https://www.trumpia.com/professional-services/onboarding-and-training) - [Resources](https://www.trumpia.com/resources) - [Contact Us](https://www.trumpia.com/contact-us) - [Free Trial](https://www.trumpia.com/free-trial) - Call or Text\* - 1-888-707-3030 - 6 AM - 6 PM Pacific (Weekdays) 8 AM - 4 PM Pacific (Weekend) # Trum·pia Blog ### A Journey to Intelligent Messaging Get the Latest News & Updates # Four Ways Mobile Marketing Can Help Hair Salons Make the Cut Posted by [Trumpia](https://blog.trumpia.com/author/trumpia) on Nov 02, 2011 - [Tweet](https://twitter.com/share) [![](https://blog.trumpia.com/hs-fs/hubfs/Imported_Blog_Media/iStock_000014552559XSmall-200x300.jpg?width=200&height=300&name=iStock_000014552559XSmall-200x300.jpg "iStock_000014552559XSmall")](https://blog.trumpia.com/hubfs/Imported_Blog_Media/iStock_000014552559XSmall.jpg)Even as people cut back on vacations in tough economic times, their regular haircut is still a staple. In fact, the market for haircuts and salon services seems to be growing at a rapid pace. As reported in a recent article in The New York Times, “The number of barber licenses across the country has been rising, with about 250,000 now, said Mr. Kirkpatrick of the Association of Barber Boards, up from 190,000 in the 1980s.” One salon owner, Nimat Bilal-Young, according to the article, has enjoyed growing demand for her services. “Her salon now has 12,000 [Facebook](http://trumpia.com/manageAccount/signup.php?promocode=trumblog&mt=/main/Facebook-Signup-widget.php) followers, a line of hair care products and more clients than she can handle. She is considering franchising.” New media technologies including social media sites and [mobile text marketing](http://trumpia.com/manageAccount/signup.php?promocode=trumblog&mt=/main/mobile_marketing.php) is evidently one way salon owners are building their customer base and growing their businesses, making hair styling an increasingly lucrative profession – to such an extent that even people with master’s degrees in other fields are moonlighting or making a career change. Here are some ways that barbers and salon owners can use mobile text marketing and multi-channel marketing now to better capitalize on the market’s steady demand for haircuts and all types of salon treatments. **1. Reduce the number of no-shows, increase employee productivity and shave your overhead.** Using a solution like [Trumpia’s SMS appointment reminders](http://trumpia.com/manageAccount/signup.php?promocode=trumblog&mt=/main/mobile_text_reminder_service.php), you can minimize the chances of your customers forgetting the date and time of their appointments, leaving your stylists with lost productivity and nothing but down-time to show for it. You’ll also eliminate the need for a receptionist to make reminder calls, thereby reducing your overhead. SMS appointment reminders represent a quick and affordable way for you to better capitalize on your target market and boost your profits. **2. Generate a QR code and print it on your business card or brochure.** When customers pass along your business card to their friends, more and more people will scan your [QR code](http://trumpia.com/manageAccount/signup.php?promocode=trumblog&mt=/main/qr-codes.php) (a two dimensional barcode) and automatically opt-in to receive your SMS text alerts about your special offers, deals and customer appreciation events. **3. Advertise your mobile keyword on your Facebook fan page.** Encourage your friends and theirs to text your mobile keyword to your short code, automatically opting-in to receive your daily deals and mobile coupons. Link your Facebook fans to an online sign-up page, giving them another way to automatically sign-up to receive your [SMS marketing](http://trumpia.com/manageAccount/signup.php?promocode=trumblog&mt=/main/mobile_marketing.php) campaigns. **4. Cement your new customer relationships and remember VIP clients.** A [mobile eCard](http://trumpia.com/manageAccount/signup.php?promocode=trumblog&mt=/main/MobileeCard.php) to thank new customers for choosing your salon will go a long way to keep them coming back. Remembering your customers on holidays and anniversaries -- even using a mobile eCard to extend a special birthday offer -- will make you stand out from the rest when it comes to reinforcing personal loyalty towards your salon business. Thanks to tools like [Trumpia’s SMS and multichannel marketing platform](http://trumpia.com?promocode=trumblog), it’s quicker and easier than ever before to capitalize on the salon industry’s growth and stay in front of your customers. Finally, the best part is that mobile text marketing, IM, email, voice broadcast and social media are so affordable that you can do them all without clipping into your profits. 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