--- title: Mobile App vs. Yelp vs. Groupon description: Learn how a mobile app helps generate more ROI than Yelp or Group and costs only a fraction of the price. What's that worth for your business? Read to Learn image: https://blog.trumpia.com/hubfs/BlogImages/20088020_ml.jpg --- Call or Text\* 1-888-707-3030 - Hours - 6 AM - 6 PM Pacific (Weekdays) 8 AM - 4 PM Pacific (Weekends) - [Login](https://www.trumpia.com/login) [![Trum·pia Blog](https://blog.trumpia.com/hs-fs/hubfs/trumpia_bloglogo%20(2).png?width=143&name=trumpia_bloglogo%20(2).png "Trum·pia Blog")](https://blog.trumpia.com/) - [Home](https://www.trumpia.com/) - [Products](https://www.trumpia.com/product/core-features) - [API](https://www.trumpia.com/api/overview) - [Solutions](https://www.trumpia.com/solutions/use-cases) - [Pricing](https://www.trumpia.com/pricing-plans) - [Professional Services](https://www.trumpia.com/professional-services/onboarding-and-training) - [Resources](https://www.trumpia.com/resources) [Contact Us](https://www.trumpia.com/contact-us) - [Home](https://www.trumpia.com/) - [Products](https://www.trumpia.com/product/core-features) - [API](https://www.trumpia.com/api/overview) - [Solutions](https://www.trumpia.com/solutions/use-cases) - [Pricing](https://www.trumpia.com/pricing-plans) - [Professional Services](https://www.trumpia.com/professional-services/onboarding-and-training) - [Resources](https://www.trumpia.com/resources) - [Contact Us](https://www.trumpia.com/contact-us) - [Free Trial](https://www.trumpia.com/free-trial) - Call or Text\* - 1-888-707-3030 - 6 AM - 6 PM Pacific (Weekdays) 8 AM - 4 PM Pacific (Weekend) # Trum·pia Blog ### A Journey to Intelligent Messaging Get the Latest News & Updates # Mobile App vs. Yelp vs. Groupon Posted by [Trumpia](https://blog.trumpia.com/author/trumpia) on Oct 16, 2014 - [Tweet](https://twitter.com/share) ![20088020_ml.jpg](https://blog.trumpia.com/hubfs/BlogImages/20088020_ml.jpg)Copyright: nexusplexus / 123RF Stock Photo Yelp and Groupon are two of the most common names in [restaurant advertising](http://trumpia.com/blog/sms-advertising/). Groupon’s deals and Yelp’s reviews have proven to have positive impact on restaurants, but to a limited scope. They charge establishments fees for promoting deals and coupons - fees that add up over time, and often cut into cost of operations. Imagine distributing coupons, promos, and updates without paying an exorbitant finder’s fee. Trumpia offers your restaurant an affordable communication channel that is at the forefront of today’s marketing tools: the mobile app. Read on as we compare our Mobile App, Yelp, and Groupon for restaurant use.   **Yelp** With thousands and thousands of other restaurants competing for first page placement, it’s a constant uphill battle of comparison, which may often times be unfair. Due to the unpredictability of reviews and whim of customers, a restaurant’s marketing strategy would be difficult to formulate within Yelp. For more aggressive advertising, restaurants pour hundreds of dollars for Clicks Per Impressions (known as CPI). This aspect of Yelp advertising is disproportionate in ROI per dollar since it does not guarantee connecting with customers.   **Groupon** Consumers clamor over Groupon deals, while establishments rejoice in the stampede of new customers flooding their tables. However, once the initial rush dies down, restaurant owners often find themselves left to continue operations and marketing with a fraction of the revenue in proportion to the service and food provided. With coupons being the main attraction, a stable customer base is difficult to establish; many guests refuse to return without a similar discount.   **Trumpia’s Mobile App - Revolutionize your Marketing** An advantageous option from paying for promotions or giving a piece of your revenue from a website referral, is to invest into your marketing budget into a mobile app that will promote and reward your customers. Trumpia’s mobile app gives you the tools you need to to effectively yield a greater revenue from your current customer base(that already loves you) opposed to spending six times as much money to acquire a new customer that may never return. With an increasingly mobile population, it’s no wonder [restaurants](http://trumpia.com/restaurants-sms-marketing.php)of all sizes and types are investing in their own mobile apps. Trumpia now offers an app-publishing service that allows restaurants to design and utilize their very own branded mobile app - complete with logos, color schemes, and its own app name. It requires one set-up fee and gives control to businesses to include whatever feature is relevant, such as business information, coupons, a loyalty rewards program, announcements, and push notifications. With Trumpia, you can build a fully integrated mobile campaign that spans from Mobile App, to [SMS](http://trumpia.com/sms-marketing.php)and b2c marketing automation.   ## **Why Your Restaurant needs a Mobile App** What restaurants need more of now to supplement their awesome service, food, and drinks is a personalized method of communication that delivers directly to the customer, instead of having them stumble across it in a search or ad. The app marketplace is rapidly growing as many food and beverage establishments have already begun investing in a custom branded mobile app, especially with a 60% response rate within the hospitality industry. Restaurants that truly want to build a loyal customer base, not just a one-time increase in sales and traffic, recognize their marketing strategy must match their goal. Mobile apps help fortify customer rapport with push notifications delivered directly to their mobile devices. It’s important to consider alternative outlets that allow your restaurant to maintain conversations and relationship with customers rather than use the common and seemingly advantageous methods of mass advertising and excessive discounts.   [![New Call-to-action](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2803674/0efe1e72-ee27-49a3-846c-cc31d19a2cc8.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2803674/0efe1e72-ee27-49a3-846c-cc31d19a2cc8) Topics: [Mobile Marketing](https://blog.trumpia.com/topic/mobile-marketing) ### Talk to a Trum·pia Expert Today! ### Most Popular ### Categories ### Follow Us - - - ### Check Out Our 5 Minute Demo [Watch It Now](https://www.trumpia.com/resources/video-library) ![Trum·pia](https://blog.trumpia.com/hs-fs/hubfs/Trumpia%20Logo%202025%20PNG.png?width=140&height=32&name=Trumpia%20Logo%202025%20PNG.png "Trum·pia") | | Call or Text\* 1-888-707-3030 | | --- | --- | | | - Hours - 6 AM - 6 PM Pacific (Weekdays) 8 AM - 4 PM Pacific (Weekends) | | | [support@trumpia.com](mailto:support@trumpia.com) [sales@trumpia.com](mailto:sales@trumpia.com) | | | 2544 W. 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