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NEW YORK TIMES: "Mobile Phones Become Essential Tool for Holiday Shopping"

Posted by Trumpia on Dec 18, 2009

One of our Affiliate Partners sent us over this great article. Thanks Yolanda!! =)

"Online retailers are revamping the mobile versions of their sites so consumers can make purchases without tedious typing. And offline retailers, battling for every last dollar, are sending cell phone users electronic coupons to lure them away from competitors...

One in five shoppers said they intended to use their cell phones to shop this holiday season, according to an annual survey by Deloitte, the accounting and consulting firm. Of those, 45 percent said they would use their phone to research prices, 32 percent said they would use it to find coupons or read reviews and 25 percent said they would make purchases from their phones..."

Click on the image below to read the NY Times article...

-Derek from Trumpia

Topics: Mobile Marketing

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