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Although SMS on smart phones has been around for over 20 years, SMS marketing is really beginning to take off. Businesses really need to consider adding SMS marketing to their overall mobile marketing strategy. In fact Mark O’Brien, president and CEO, North America, DDB Worldwide was recently quoted as saying: “On mobile, marketers must entertain or perish.”
I created this infographic to share with you 7 key SMS marketing statistics that marketers can no longer ignore.