We’ve gathered up the top 10 pointers on how to launch a successful mobile-text campaign. Trumpia has seen quite a few SMS campaigns in our day, and we want you to share in that success too!
- Save text space! Abbreviate words like ‘through’ to ‘thru’, ‘because’ to ‘bc’ and don’t forget to utilize the ‘&’ symbol.
- Time SMS messages according to your campaign. For sales promotions, deliver promos during business hours to drive in business. Send happy-hour incentives later on in the day to attract patrons.
- Choose a short keyword that applies to your business. That way your audience can easily remember your keyword.
- Give your keyword maximum exposure. Advertise your word on store signage, business cards, flyers, and even print media.
- Start your message with your organization’s name. Readers will immediately know who the message is from.
- Add a compelling call-to-action. Get your audience moving by specifying when promotions expire.
- Be mindful of how many texts you deliver per campaign. If your customers receive too many message from you, your campaign will lose impact and viewers are more likely to opt-out.
- Make sure your recipients have opted-in to your list themselves. Campaigns with bought or borrowed pre-made contacts lists are the least successful and have the highest opt-out rates.
- Make sure your keyword advertisement abides by CTIA rules [PDF]. Some campaigns forget to take this into consideration and forget to check their signage, landing them in end up in hot water.
- Abide by Mobile Marketing Association (MMA) guidelines.
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