Let’s face it. Purchasing a car is not an impulse buy.

If you are like me, you probably have researched and window shopped your favorite make and model to death.

So why not use SMS marketing to make the research process easier for your customers? Providing them with a special QR Code that will help them not only store the information they need on their phone – but make it much easier for them to turn to you when they are ready to buy.

QR Codes give customers that extra push to make a purchasing decision.

Utilizing QR codes enables consumers to learn more about your dealership. When users scan these QR codes with their smart phones, they can be redirected to a landing page with videos and information, photos, specifications on the car they prefer and details about how to contact you. This extra push can oftentimes mean the difference between a person becoming your customer and passing you over for the dealership next door.

QR codes make shopping easier and more effective.

Most people’s lives revolve around their phone. Scanning a QR code and being able to access that information later with mobile text messaging can give your business added face-time with shoppers who will now have your prices, information and contact information readily available. All they will need is a touch of a button and they will be ready to make their next purchase.

A unique experience is what most people look for when buying a car.

We all crave unique experiences that we can participate in and share with each other. These types of experiences don’t just sell a car -- they create brand loyalty for life. When it comes to making an important purchase like an automobile, it is your customers’ experiences that really attract and retain them. The QR code is one mobile marketing feature that can help you provide that experience, allowing you to share your photos and information —so your customers can spread them virally to family and friends.

QR codes will improve customer service and quality assurance.

QR codes are not just for customers. They can also improve your dealership by allowing you to analyze how many times your QR code has been scanned. With this in mind, you can track inventory levels and thus provide the best solution for your customers. Not only will your customers be happy that you have a wide variety of in-stock inventory but also that your dealership has the data it needs to conduct more personalized follow-up.

At the end of the day, QR codes can not only improve your customers’ in-store experience, it can lead to more business by improving the overall quality of your dealership.  As Rockefeller once said, “If you are not taking care of your customers, your competitors will.”  That means offering the very best service during each and every deal – from start to finish.