To inaugurate the start of the summer season, Americans in the U.S. are celebrating the Fourth of July with BBQs and beach parties. Holidays are perfect occasions for businesses and organizations to easily connect with their audiences on a personal level. It could be as simple as sending messages honoring the holiday, or more elaborate, such as promoting a special holiday sale or event.

Pictures are a great way to add a visual hook to a holiday message. They grab the reader more quickly and effectively than text alone, which is the reason why photo-sharing networks like Instagram are all the rage now. But rather than mix in your photo message into your audience member’s Instagram feed, you can get much more out of sending a Multimedia Messaging Service (MMS) message, which is like an extended version of a mobile-text message with an attached image, directly to that person.

If you’re running a business, add more value to your message by inserting a coupon code that can only be redeemed on July 4th or during a special promotional period around the holiday. It’s important to remember, though, that you should probably make this holiday discount extra-special by increasing the promotion with a bigger percentage off or including free gifts or services.

To maximize your visual impact, a Mobile eCard gives you more control over the look and layout of your message. Customize the font style, size, and color to match your organization’s design and branding. Insert your own background image, or choose one of our colorful, ready-made templates, like the half a dozen we offer just for Independence Day.

Even though Fourth of July is tomorrow, it doesn't take long to set up and send out a timely holiday greeting to your audience. At the very least, you’ll be engaging your audience and letting them know you’ll be spending the holiday cooking up something special, too!

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