So every business needs a way to track their marketing campaigns or to see which employees are strong and which aren't.  I would make sure to setup a different Mobile Keyword for each one of your marketing channels that way you can see what's most effective for you.

Create a seperate Mobile Keyword for email blasts, flyers, MySpace posts, Facebook posts, Twitter posts, TV, radio, and magazine ads, etc.  That way you'll know right away which channel is bringing you the most number of sign ups, which will also let you know what channel is the most effective for your business.

If you're getting most of your signups from your Facebook and radio spots then you know that you should focus your time and money on those marketing campaigns.

Next, everyone needs a way to see which employees are slacking off.  Setup a different Mobile Keyword for every employee, especially if you're a retail store, promotion company, or restaurant.  Set quotas and miniums that your employees have to meet, or maybe even give bonuses if employees hit a certain number of mobile sign ups.  Remember, the more numbers you collect the more business you can bring in with text blasts.  Make sure to thorougly explain the Mobile Keyword technology to your employees and make sure they push it at ALL times.

-Derek from Trumpia