The words “Marketing Automation” have become commonplace in the business and marketing world. Its capabilities help companies and marketers reach goals and execute strategies that have once been time-consuming and complicated. And yet many firms have hold off on incorporating Marketing Automation in their marketing campaigns! According to a ResearchCorp survey, the three major barriers to implementing Marketing Automation are not understanding the need, not having the budget, and not being recognized as valuable for businesses. Here, we’re going to discuss these misconceptions in detail to give you a clearer view of Marketing Automation.
Misconception #1: Is it worth the capital?
Yes, it’s undeniable: Marketing Automation systems are often associated with high costs ranging in the thousands. For smaller companies that don’t have the same marketing capital as big firms and want to focus on cutting costs, it’s important to be aware of different options available before dismissing the thought. Just as businesses have specific requirements unique to their goals, different Marketing Automation companies also offer plans and pricing that meet the needs of various business’ needs. It’s really about shopping around to find what works with your budget - because, believe us, it’s out there!
Misconception #2: Do we really need it?
With capabilities too powerful to ignore or marginalize, Marketing Automation is here to stay. It’s a reason why a substantial percentage of high performing companies (about 78%) use Marketing Automation to segment and target their contact database. This is not to say that every business should copy the strategy of others, but the fact that successful companies use Marketing Automation shows the value they perceive in using it. Today’s marketing is about more than traditional mass communication; building and maintaining customer relationships yield a higher ROI and value to a business. Marketing Automation facilitates that type of communication and interaction by simplifying or eliminating altogether the tedium involved with building rapports with hundreds and thousands of customers.
Misconception #3: Is it worth our time to learn?
At the immediate moment, it may not seem worth the time and effort to train the marketing team on a new technology, which takes up valuable time and energy. However, we believe keeping up to date with any new technology, especially one that is continuously growing and being newly implemented by businesses everywhere, is imperative and valuable enough for businesses to pause a moment to recalibrate the way they not only market but build customer relationships effectively. If this new tool is here to stay, chances are, your competitors may already be using it or plan to. Once you’ve reached the point of trying to catch up, it may take longer to introduce it and truly integrate it with your business’ operations and marketing strategy.
Once you’ve taken a moment to re-calibrate your perspective on the industry’s newest technology and its value for your business, you may want to reconsider your options. As a forerunner of Marketing Automation capabilities in its own right, Trumpia offers competitive pricing geared toward businesses of all sizes, which means your business no longer can hide behind the pricing misconception. And what’s more is we understand growing pains and the time and efforts involved in training and integrating a new technology to be used regularly. It’s why we offer complimentary Campaign Management with every Marketing Automation plan. Translation: a knowledgeable Trumpia Product Specialist helps your business get behind the wheel of Marketing Automation by shedding light on how it can complement current strategy as well as implement new ideas.
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