Whether you’re on an SMS or social media platform, a picture is worth a thousand words. MMS text imbues regular messages with unforgettable impact, and you can redefine your mobile marketing strategy with the world’s latest smartphone media technology.

Every mobile-based text entry box is subject to character limitations. Sure, you might have a great one-liner, or even a powerful call-to-action, but you’ll always be limited to the mobile user’s screen size and text barriers. Pictures, as well as other media, bypass these restrictions, boosting consumer interaction while making much-needed points.

A recent Bizreport article studying social marketing has revealed approximately three-fourths of 30,000 branded Facebook posts utilize photos to impact customers. Moreover, SlideShare’s depiction of an Adelie Studios research segment, too, has studied the MMS phenomenon, depicting that 92 percent of mobile video users share videos with one another. Pictures generate far greater engagement than simple status updates, and you, the mobile marketer, should be outfitting your platform to support an MMS-based approach.

Higher Open Rates, More Responses

MMS has already proven itself in the mobile realm. Media-based texts carry higher open rates than regular text messages. Why? Because they stand out. The consumer doesn’t need to process a wall of text to “get the picture.” In fact, the same SlideShare statistic roundup reflects Forbe.com’s research, stating approximately 65 percent of executives have visited a vendor’s site after watching a mobile video.

Multimedia Messaging Services enable the marketer’s ability to send mobile messages containing vivid multimedia, and a majority of marketing professionals report that video-containing texts convert consumers better than any other medium.

Brand Awareness

MMS doesn’t stop with conversion, either. Brand awareness is incredibly important, and a tech-savvy company capable of swaying consumers with text message multimedia can relay vital company information. Logos, branding and even company-related visuals can be implemented into a text message’s included multimedia.

Many companies have made brand awareness easier to create via multimedia, too. Facebook’s recent integration with Apple’s iOS 6 has streamlined the creation, and sharing, of text message media. Providers like Trumpia have furthered such innovations, creating automated platforms able to produce mass MMS lists, delivering relevant videos and pictures to pre-designated consumer groups.

Do Away with Direct Mailers

While email marketing is still effective, its benefits as a stand alone marketing solution are small when compared to MMS marketing’s potential. Direct mailers are expensive. They’re time consuming. Moreover, consumers are less likely to trust media imbedded in an email. They’re still adapting to the new age of fully integrative marketing.

Media-packed email messages worry consumers. Opening picture and video links within an email seems unwise to some consumers—and dangerous to others. Text messages, however, hold a special place in the consumer’s heart. They’re more personal, and they’re perceived as safer by smartphone owners.

Trumpia’s Powerful MMS Platform

Trumpia’s Multimedia Messaging Service platform offers ironclad solutions to marketers seeking direct connections. When harnessing the power of a brand-leader’s arsenal, you’re granted the amenities, utilities and benefits of a highly relevant, sophisticated marketer.

Send bulk MMS messages to thousands of consumers in seconds. Influence buyers based upon the segment’s you’ve chosen. Or, receive multimedia messages from consumers. Trumpia’s complex MMS platform lets the marketer decide. Linking with other organizations, entrepreneurs and small businesses has never been easier, and Trumpia is here to aid your brand’s journey.

Intuitive Uses

Sometimes, words alone can’t convey your brand’s message. It’s time to enrich every text visually. The Trumpia Multimedia Messaging Service platform lets you send high-impact videos and pictures immediately, grabbing the buyer’s attention while enticing further communication. Whether it’s a visually exciting announcement or a virtual card packed with holiday cheer, Trumpia’s well-honed MMS service guarantees deep, enriching conversations again and again.

Brand Announcements

Reduce the last-minute manual struggle, and send out colorful brand announcements instantly. Trumpia’s Multimedia Messaging Service holds powerful instant announcement utilities. These utilities harness high-tech reminder technology to create intuitive mobile brand announcements.

Announcements are immediate, and they’re generated with your brand’s latest information. One-day-only sales, upcoming location-based events and in-store offers might only be one step away, but Trumpia’s MMS platform guarantees full disclosure with a single click.

Send Coupons and Promotions

Physical coupons might be “phasing out” of modern marketing strategies, but digital coupon images still excite consumers. Take advantage of Trumpia’s unmatched power and flexibility, and shoot out day-of promotions to your most loyal customers. Or, send coupons derived from real-time data gathered from in-store purchases.

The choice is yours, and each multimedia coupon offers enticing offers capable of bringing your consumers to new channels. MMS brings text readers into email lists, drives them to engage social media and entices them to send out pictures of their own!

Create Photo and Video Competitions

Consumer engagement needn’t be a one-way street. Why not get the buyer involved? Consumer competitions offer astounding feedback potential. They engage mass audiences, too. Trumpia’s Multimedia Messaging Service is fully geared to increase brand value with interactive mobile polls, so the consumer can vote, discuss and engage at every level.

See what your audience is doing, and let them view competition results immediately. Trumpia’s Multimedia Messaging Service creates an intuitive environment for customer rewards, so don’t miss out on great competitive opportunities.

Host Product and Service Giveaways

Location-based services and real-time offers both expand a brand’s giveaway potential. Now, you can retain customers immediately by crafting a loyalty program. Trumpia’s Multimedia Messaging Service platform offers a rich customer reward giveaway framework, so your solutions always put the buyer first.

Each Trumpia digital solution packs up-and-coming giveaway offers with intelligent information. Your customers will always be up to date on your loyalty program’s status. The platform automatically engages consumers, so you needn’t worry about manual approaches. Giveaways are driven by consumer interaction, too, ensuring the right customer achieves the right award—and at the right time.

Image Credit: http://growthhackingpro.com/12-proven-steps-successful-giveaway-campaigns/

Create and Share Events

Location-based services have reworked the way businesses engage and inspire customers. Modern consumers need to digest information quickly, and they deserve relevant, streamlined content. Trumpia’s rich Multimedia Messaging Service combines multimedia with directions, so event locations, banners and features are visible to text-based attendees.

High-impact outreach events need full integration. By imbuing your instant event invitations with multimedia, you create a cohesive atmosphere.

Craft and Send Holiday Cards

Personal SMS campaigns need to excite consumers. Trumpia’s Multimedia Messaging Service is perfect for holiday card send-outs. Create the perfect Christmas Cheer card, and offer unbeatable discounts alongside in-store check-ins.

Or, simply remind consumers you’re thinking of them. After all, festive multimedia is always welcomed!

For more information on other mobile marketing strategies, download our complimentary Mobile Marketing Success Kit.

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