Copyright: photka / 123RF Stock Photo
More and more consumers are using their mobile devices to get more information on brands and make purchasing decisions. In fact, 4 out of 5 consumers use their smartphone to shop. Though this may not be a surprising statistic, it certainly communicates the importance of having an effective mobile marketing strategy for your brand.

Inc Magazine recently published an article offering helpful advice from top mobile marketers at some of the world’s biggest companies, including Expedia, REI, Google, and ESPN. There is a lot to be learned from each mobile marketer about the Do’s and Don’ts of this powerful marketing outlet. Below, we discuss our top 5 takeaways from this expert advice and how it applies to mobile marketing for your business:

1. Give mobile users what they need to take action.

Mobile should drive action, and the best way to do that is by simplifying the mobile experience. This means that after your brand has created a mobile site that is easy to navigate, you should only include the information that the mobile user needs to take action. Include important information like store hours, directions, and pricing, but avoid material that does not drive immediate action, such as staff bios.

Mobile users want to be able to find the information that they need quickly. If your mobile site includes unnecessary information, it makes the navigation process frustrating as users have to sift through this material in order to find what they want. This can turn customers away from your site and, ultimately, your brand.

2. Use customer signals to improve personalization.

Mobile marketing is a great way to enhance your relationships with customers. However, to get the most out of your mobile marketing efforts it’s vital that your company analyzes customer data in order to identify important signals, such as what generates user response.  Your brand can then use this information to help improve personalization.

For instance, by looking at purchasing data, you can find out which mobile ads generated the most sales. This gives your company important insight as to what your mobile users want. You can then use what you find to create tailored offers for your mobile customers. This type of personalization adds value and helps your brand build stronger customer relationships.

3. When it comes to mobile interactions, less is more.

Mobile makes it simple to consistently connect with customers in real-time. Though it may be tempting to use this ability as often as possible, it is important to remember that when it comes to mobile interactions, less is more.

When customers opt-in for mobile notifications, they trust that your company will not overwhelm them. This means not sending text messages or push notifications that are too frequent. Your brand should also focus on only sending relevant brand messages.

4. Use customer data, tracking, and trends to improve your mobile marketing efforts.

Customer data, tracking, and trends can give your brand important insight as to what your customers want and respond to best. Discover what works for your target market, monitor your results, and then change your tactics based on what you find.

If your mobile marketing is not effective, you may not be using these tools to your advantage.  Rather than trying to predict what tools work best for you or creating mobile marketing based on impulse, use what you know to improve your techniques.

5. Always look ahead to the future.

The most successful mobile marketer knows that the key to effectively reaching mobile users is to keep moving. Mobile is an industry that’s constantly changing, and as such, your mobile marketing efforts also need to evolve. Even if your company’s mobile marketing is effective right now, the same tactics that work today may not be successful a month from now.

In order to stay ahead of the game and continue to engage customers through mobile, your brand should always be looking ahead to the future and finding ways to improve. The best way to do this is to stay up-to-date with the latest mobile products and technologies that will help your company improve customer experience on their mobile device.

Now that you know what effective mobile marketing looks like, it’s time to put this advice to good use and start reaching out to mobile customers. Trumpia offers businesses marketing automation tools that allow you to conveniently connect with customers on their mobile device. Our team of mobile communication experts can help you get on track to becoming an effective mobile marketer by giving you the tools to reach and engage your customer base. Contact us today to get started.

Free Mobile Marketing Success Kit

Get Your Copy Today