The mobile service industry’s largest non-profit trade organization, the Mobile Marketing Association, has now included guidelines and best practices for mobile couponing to complement their published library of mobile marketing resources.
For Trumpia users, this means having an additional outline for your SMS marketing campaigns which include:
- Mobile Coupon Discovery and Redemption
- Mobile Price Promotion Stages
- Campaign Best Principles
- Terms and Conditions/Customer Notice
As a multi-channel marketer, make sure to adopt these principles as well as coordinate text message marketing with your email, voice broadcast, IM, and social media strategies, which in turn will give your customers the greatest level of choice and dramatically boost your response rates and ROI.
[The resource] outlines Guidelines and Best Practices in Mobile Price Promotions, specifically coupons and rebates delivered and redeemed through the mobile phone.
The goal is to create an environment in which to launch and process mobile price promotions efficiently. This document intends to define the terms, general processes and best practices for all the parties participating in and enabling mobile coupons and rebates for uses to increase sales and promote customer loyalty.
Read more about the guidelines here .
Learn more about multi-channel best practices by registering here .
Ref: Mobile Couponing Guidelines (v1.2) Mobile Marketing Association 2011
