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In order to ensure that your company is as effective as it can be, you need to recruit the best possible employees. Having good employees boosts your productivity, improves your reputation and increases your appeal to investors. However, with so many other employers vying for attention from the same prospective employees, setting your company apart from the competition is essential. According to recent studies, one of the best ways to stand out from the crowd is by using online SMS to bolster your recruiting.
Benefits of Texting
Texting offers several generalized benefits that make it superior to other forms of communication. Some of these benefits include:
- Fast communication. Texting allows you to communicate with people quickly and easily, which saves you time and resources. Texts are received instantly, and most people open them within a few seconds.
- Immediate receipt. When you send an SMS message, it appears in the intended recipient's inbox almost immediately. There is no need to wait for the postal service to deliver a written message, nor will you need to wait for the person to check their email or answer a phone call.
- Higher response rates. Text messages have relatively high open rates and response rates when compared to other forms of communication. For example, while the open rate for emails is only 20 percent, text messages have a 98 percent open rate. Likewise, while the response rate for email is only 6 percent, the response rate for text messages is 45 percent.
- Far-reaching. Text messages can reach people in any location, as long as they have a wireless signal. Most people carry their phones with them at all times, so you won't need to worry about your recipients missing a message you sent.
- Ability to hold multiple conversations simultaneously. With SMS messaging, you can participate in multiple conversations at the same time. With other forms of communication, you are restricted to participating in one conversation at a time, which causes you to waste time and frustrate anyone who may be waiting to talk to you.
Why Use SMS for Recruiting?
According to eWeek, 80 percent of people surveyed are already using texting for business purposes. In addition, as many as 72 percent of people say that they would like to receive information about job opportunities on their smartphones. With SMS messaging, you can get the word out about job openings instantly and with very little effort. You can also be sure that your intended recipients received and viewed your notification right away. This not only ensures that the right people know about your job opening, but it also distinguishes you from other employers who are still using antiquated methods of communication.
Putting Online SMS to Work for Recruiting
As an employer, you can put SMS to work in several ways for the purposes of recruiting. For example, you may text job seekers to:
- Notify them when a specific position is open.
- Set up an interview.
- Confirm a scheduled interview.
- Remind a job seeker that he or she has an interview.
- Follow up with an employee after an interview or inquiry.
- Provide details about a new job, such as when the employee should report and where he or she should go.
Getting Started with Trumpia
Trumpia offers online SMS software that your company can use to enhance its recruiting strategy. Our software makes it possible for you to send messages to multiple employees with a single action, allowing you to save time and ensure that your messages are received instantly. Depending on your needs, you may send a message to all people on your contact list, or you may send a customized message to a small subset of contacts. Trumpia's SMS software also includes other features your company can leverage, including automated texting, smart targeting, text-to-landline service, SMS surveys and much more.
For more detailed information on how mobile solutions can help you solve common HR communication challenges, and streamline your recruiting process, download our complimentary HR communications eBook.
